What Women Want Page #5

I am absolutely

thrilled to be here.

When I first started

in this business, it was my dream...

to work at Sloane-Curtis.

I even believe I applied

for a job here twice.

- Somebody call personnel.

- [ Laughter ]

But it was B.B.D. & O.

that offered me a home.

And what I learned there

was that any success I had...

was a direct result of the team

of people that I work with.

I know that two heads

are better than one.

I know that five heads

are better than two.

And I know that if we put our heads

and our hearts into this company,

we will deliver,

I know that.

Now, I love challenges.

I love hard work.

I look forward to sitting at this

very table tossing ideas around...

until what I fear will be

the wee hours of the morning.

I want the work we do

to say something about who we are.

- How we think, what we feel.

- I'm sorry.

[ Coughs ]

Excuse me.

So, as our friends in Hollywood say,

''Let's cut to the chase.''

How are we gonna turn

this company around ?

When Sears decided to go

after women in their advertising...

and said, ''Come see

the softer side of Sears,''

their revenues

went up 30%.

Thirty percent.

That's huge.

Female-driven advertising

totalled $40 billion last year.

And Sloane-Curtis' share

of that was ?

Zero.

If you want to sell

an anti-wrinkle cream...

or a Ford Mustang

to a woman - forgive me-

but this is the last place

you bring your business.

And we can't afford to not have

a piece of a $40 billion pie.

So, I have put together

a little kit for everybody.

Nobody panic.

This is supposed to be fun.

Every product in this box

is looking for new representation...

right now, and they're

all made for women.

l'm pretty sure all the women here

are familiar with these products,

so for the men let's just

briefly run through them.

- [ Cracking Knuckles ]

- Here you go, Nick.

Thank you.

Each kit contains

anti-wrinkle cream,

mascara,

moisturizing lipstick,

bath beads,

quick-dry nailpolish,

an at-home waxing kit,

a more wonderful Wonderbra,

- a pregnancy test, hair volumizer,

- Oh, sorry.

pore cleansing strips,

Advil,

control-top pantyhose

and a Visa card.

Now I want everybody

to come up with something--

for one product, for two,

the whole box-- whatever moves you.

We'll get together tomorrow,

have a little show-and-tell.

How's 8:
30 for everybody ?

Great. See you at 8.:30

tomorrow morning.

A nightmare.

Read my lips -

night-mare.

- [ Crowd Cheering ]

- Miss, miss, miss !

That's another 500 bucks.

- [Switching Channels]

- We play our dangerous game.

A game of chess...

against our old adversary.

''Adversary'' ?

Surely you mean adversary, old boy ?

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