What Women Want Page #3

Jess, can I get a cup of decaf

and a couple Tylenol?

And see if we got any Echinacea.

And I need some club soda.

I got something on my tie.

Know what ?Just get me another tie.

I saw the mock-ups you did for

Johnny Walker. They're fantastic.

Oh, that's my job, Dan.

So, you know l'm not great

at making speeches,

especially when I haven't

got you to write them for me.

So, I'll do my best. I've been

in this racket over 30 years.

Let me tell you something,

it doesn't get any easier.

As a matter of fact,

it gets harder and harder.

The '80s

were our glory days.

They were all about

alcohol, tobacco and cars.

I felt like

I was on top of my game.

And then in the '90s, men stopped

dominating how dollars were spent,

and we lost our compass.

Women between 16 and 24 are

the fastest-growing consumer group.

Girls who were born in the mid-'80s

control our advertising dollars.

Sorry. No Echinacea.

Hi, Nick.

- Hey.

- Red or lavender?

Red. No, no, lavender.

That'sgood.

Lavender's good. While we've been

shooting beer commercials...

with the Swedish bikini team,

the industry has been transformed.

We were the agency in town

ten years ago.

Now we're struggling

to be third.

lf we don't evolve and think

beyond our naturalability,

we're gonna go down.

''Think beyond our natural -''

I'm not quite clear what you mean.

What do you know

about Darcy McGuire ?

Oh, hey, l heard on the whisper

she just left B.B.D. & O.

I never met the woman, but

I hear she's a real man-eater.

She won that Cleo last year we

should have won for the add about--

Oh, yeah, right.

That was her ? I forgot about that.

Yeah, I wish I had. Oh, boy, I hear

she is a b*tch on wheels.

- That's very funny.

- Yeah, why ?

[ Stammers ]

'Cause I just hired her.

To do what ?

You know I love you, Nick,

but it's a woman's world out there.

Getting into a women's psyche

is not exactly your strong suit.

You can get into their pants

better than anybody on Earth,

but their psyche

is a whole other ball game.

You hired Darcy McGuire

to do what ?

She hasn't done it on her own yet,

but somebody was gonna grab her.

And she's smart, Nick.

She's very smart.

You made her creative director,

didn't you ?

Sorry. This isn't easy, but I got

the board breathing down my neck.

She's coming in this afternoon.

You'll meet her.

- Come on. Roll with this.

- [ Coughs ]

Work with her because she's got what

I need to keep this place afloat.

She's got what you need,

meaning she's a woman.

You know how we can

compete with that ?

He's coming. He's coming.

He's coming.

[ Women Scream ]

Not so fast, girls.

Put it on ice.

We'll break it out soon.

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