The Greatest Movie Ever Sold Page #3

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in terms of making yourself

appealing to them.

How would you guys describe your brand?

My brand?

I don't know like...

I like really nice clothes.

'80s revival meets skater punk.

Unless it's laundry day,

The brand that I am is...

I would call it "Casual Fly,"

If Dan were a brand,

he might be

a classic convertiblr Mercedes-Benz

Part hippie, part yogi, part Brooklyn girl?

I don't know.

Failed writer, alcoholic brand?

Is that something?

I think most Of Hollywood

HHS that Brand Covered.

For me to get any companies on board,

I first need to understand

what Pm offering them.

That's where Olson Zaltman comes in.

By using an intense form of psychoanalysis,

they've helped companies

like Hallmark, Nestl, and Febreze

better understand

what they ca! Their brand personality.

- You brought your pictures, right?

- I did.

The very Hrs! Picture,

is a picture of my family,

So tell me about how it relates

to your thoughts and feelings

about who you are.

These are the people who shaped

the way I look at the world.

Tell me about this world,

I think your world is the world

that you live in.

The people that are around you,

your friends, your family.

The way you live your life, the job you do,

All those things stem med

and started from one place.

And for me, they stemmed and started

with my family in West Virginia.

What's the next one you wanna talk about?

The next one... This was the best day ever.

How does this relate to your thoughts

and feelings about who you are?

It's like, "Who do I wanna be?"

I like things that are different,

I like things that are weird.

I like weird things,

Tell me about the "why" phase.

What does that do for us?

What is the machete?

What pupa stage are you in now?

Why is it important to reboot?

What does the red represent...

Tell me a little bit about that harp.

What is it about you that's not who you are?

- Thank you.

- Yeah, thanks for your patience,

- Great job. Thanks a lot.

- All right.

Yeah, I don't know

what's going to come of this,

There was a whole lot of crazy

going on in there.

The first thing we SSW

was this idea that you had two distinct

but complementary sides

to your brand personality,

The Morgan Spurlock brand

is a mindful play brand.

Those are juxtaposed very nicely together,

and I think there's almost

a paradox with those,

And I think some companies

will just focus on one of their strengths

or the other, instead of focusing on both.

Most companies tend to,

and it's human nature,

to avoid things that they are not sure of,

avoid fear,

those elements,

and you really embrace those,

And you actually turn them into positives

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