The Greatest Movie Ever Sold

Synopsis: A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Director(s): Morgan Spurlock
Production: Sony Pictures Classics
  1 win & 5 nominations.
 
IMDB:
6.6
Metacritic:
66
Rotten Tomatoes:
73%
PG-13
Year:
2011
90 min
$638,476
Website
52 Views

Everywhere you look these days,

it seems like someone's trying

to self you something.

On billboards, posters, stickers,

elevators, gas pumps, airplanes,

cups, napkins, coffee holders, wire hangers.

Even bathrooms.

See, it used to be that when someone

really wanted to sell you something,

they could rely on the good old fashioned

He likes it! Hey, Mikey!

But thanks to the invention Of this...

And this...

There's a revolution going on

called "Internet. "

Fewer and fewer of us

are actually sitting through these.

Anything is possible

when your man smells like Old Spice

and not a lady,

So hawk a poor struggling

multimillion-dollar corporation

supposed to let you know they even exist?

Hey, welcome to Morning Joe,

brewed by Starbucks!

We do have 3 special guest,

Excuse me, I'm just going to have a sip here

of my Starbucks.

There you go,

Welcome to the brave new worid

of brand integration,

But you may know it by

it's old school name...

Converse All Stars, vintage 2004,

product placement.

You can use a Guinness.

Today product placement

is a multibillion dollar industry

that generates hard cash for movies,

creates new identities for brands,

but most importantly delivers

the holy grail of marketing, co-promotion.

You see, co-promotion

is what takes a regular movie

and turns it into a blockbuster.

Take Iron Man.

That movie had more than 14 brand partners.

Everything from a Whiplash Whopper

to Iron Man Dr Pepper cans,

to Tony Stark himself

driving of! In an Audi commercial.

These types of partnerships

deliver millions of dollars

of free advertising for the movie

while also raising visibility

for the companies themselves.

But do all these co-promotions

actually work?

Do they have that much influence

over the choices we make?

Does Shrek make me want to take

a Royal Caribbean Cruise

or Burger King make me

wanna go see Twilight?

Ls the only thing missing from my movie

achieving Iron Man status

a little co-promotion?

Well, if thats true,

then I cant wait to get some of that

sweet Hollywood ad money

Last year more than $412 billion

were spent on marketing and advertising.

And out of that! $412 billion,

just four companies

controlled over 75% of it.

If Pm gonna make a doc-buster

it seems like these companies

are a great place to start

So what I wanna do,

is make a Him all about product placement

marketing and advertising,

where the entire film is funded

by product placement, marketing,

and advertising.

So the movie will be called

The Greatest Movie Ever Sold.

So what happens

in The Greatest Movie Ever Sold

is that everything from top to bottom,

start to finish,

is branded from beginning to end.

You know, from the above-the-title sponsor

that you'll see in the movie

which is brand X,

Now this brand, the Qualcomm Stadium,

the Staples Center...

These people will be married to the film

in perpetuity, forever,

- So the Elm explores this whole idea...

- It's redundant.

- It's what?

- It's redundant

In perpetuity forever?

I'm a redundant person,

I'm just saying",

That was more for him.

It's in perpetuity, period, forever.

But not only are we going to have

the brand X title sponsor,

but we're gonna make it so we can sell out

every category we can in the mm.

So maybe we sell a shoe,

and it becomes

"The Greatest Shoe You Ever Wore,"

"The Greatest Car You Ever Drove,"

from The Greatest Movie Ever Sold.

You know,

"The Greatest Drink You've Ever Had"

courtesy, The Greatest Movie Ever Sold.

So the idea is beyond just showing that

brands are pan of your life,

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