Terms and Conditions May Apply Page #5

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remember the fan page

with over a million people

Who tried to get

the policy reversed.

What was the big deal,

you might ask?

Well, over the course of

a night,

Facebook turned what was

once private information

Into totally public

information.

These platforms

have an incentive

To keep as much information

About you and make it

as visible as possible.

It's almost the question

then becomes,

What's the less

forgivable sin,

Having this crazy

one night stand

Or not knowing how

to use facebook properly.

Most relationships

in your life,

It's very good that the other

person doesn't know everything

You've ever said,

or scribbled, or thought.

When you choose to share

a photo album,

You go to facebook and you

choose to put those photos

there.

Just have an opt in on every

single thing.

Opt in--

Opt in--

Opt in.

I'm okay with facebook

behaving like a company.

But I think we need to

treat it like a company,

And not treat it like

some benign public utility.

[narrator] these are the default

settings on facebook in 2005,

Divided into 12 categories.

As time passes, more and more

information is shared by

default.

In 2009, facebook began

automatically sharing

personal information

With the entire internet.

By 2010, everything was shared

by default,

Except for your contact info

and your birthday.

We could, if you did

a search, and a gmail,

And a youtube and so forth

yesterday,

And you did it from your home--

I'll give you the worst case.

You did it from your home,

and you only have one

computer in your home.

In theory we could

cross-correlate those

And get all three together.

We don't do that and we're

not likely to do that.

[narrator]

but in January of 2012

Google made changes

to tir privacy policy,

And they did just that.

Google combined l

of the information

Any of the services had

collected about a person

And put them into

one ngle profile.

What eric schmidt had said

was the worst-case scenao,

Gole had actually done.

How can you honestly sit here

And tell this committee

this is not a growing problem?

A good deal of what

I was trying to say

Is that I don't think there's

evidence of market failure

Or consumer harm from

the legal and legitimate use

Of personal information

in commerce.

I don't think there's

evidence of it.

There are companies that you've

never heard of, like acxiom,

That claim to have about 1500

points of data on the average

american citizen,

Everything from, you know,

whether you're right-handed

or left-handed,

What kind of dog you have,

What your sort of

psychological outlook is,

And all of that can be

used to inform decisions

That businesses make

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