People You May Know Page #4

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- You do?

- I'm not trying to expose your sh*t,

or decimate your

newfound digital life

or anything like that.

I want to help you.

Help me with what?

I'm very confused.

I'm interested to see if I

can take someone like you,

someone living in the dark

ages of social media,

and grow their following

into a significant place.

Okay.

We already know that

you're a gentleman.

You're obviously

a gifted artist,

and you're good looking,

but not too good looking,

so I really think people

will identify with you.

Why don't I come over and

you can show me how you do it?

[camera clicking]

Um... Loosen up.

[camera clicks]

Great.

- Good?

- Got it.

[chuckles] Wow.

Good job with

the lighting.

Tasha, why are you interested

in doing this with me?

Let me break something

down for you, J.

Of the 7.2 billion

people on Earth,

three billion have

Internet access.

2.1 billion are using

social media right now.

You are a blank canvas.

We are measured by the amount

of people who follow us.

Our relevancy

is quantifiable.

Online currency

is the new currency,

and the sooner that

we accept that,

the sooner we're

able to succeed.

Who am I more

likely to date?

The guy who has 56,000

Twitter followers,

or the guy whose avatar

is still an egg?

- I...

- It's simple.

You need to have an opinion, you need to

keep it short, and you need to have it now.

You need to engage.

You need to stay ahead.

You know, people with power

create trends,

and usually those people

are celebrities.

But I'm not interested

in celebrities.

I'm interested

in celebritization.

That's where you come in.

So, J, do you wanna

stay an egg?

No, I hate eggs.

Good. Me, too.

Okay. So, I've been

thinking about it,

and you have a really nice

start with your Facebook.

But females 25 and up

are the core users,

so there are really no character

or asset limitations.

You can really feel free to

open up and be yourself.

Show your sensitive side.

Twenty-three percent

of Facebook users

check their accounts

five times per day,

so you'll need to be

updating consistently.

For the 18 to 49 age group,

YouTube has a greater reach

than any cable network.

So new video content

will launch on our channel.

[man over phone] BuzzFeed,

how may I help you?

Hey, can I have

Gibson's desk, please?

- This is Tasha Lorino.

- One moment, please.

Twitter, it's all about

how you play it.

It's a total horse show,

so own it.

[man] This is what they sent

us, and I mean, it's nice.

These are last three approves.

Yeah, absolutely.

We're just gonna

rule that out entirely.

[Tasha] Pinterest, we can

probably stay away from,

because you're not a mom

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