Our Brand Is Crisis Page #4

Castillo. He is not a winner.

You can smell a winner,

same as me, and he's not one.

Oh. Well, not yet.

But that's why we're here.

It's gotta feel like

you've lost everything,

that you have nothing more to live for.

And we find you,

right in the guts of the favelas,

among the disenfranchised

and hopeless. Okay?

- Does she speak English? No?

- Uh, no.

Tell the little girl that she stands

in front of the slum thing there.

And the effect is all fake.

She falls backwards through the sky.

Castillo catches her.

Okay? Okay.

What? What'd she say?

She say that she doesn't think

that he will catching her.

He's gonna... He'll catch you.

Why would... Why would he not catch you?

Why would he not catch you?

Oh, my God. Let's go again!

Your secret weapon.

So secret I forgot she was there.

- Suck a duck, Hugo.

- You suck a duck.

Why'd you make the little girl cry?

I can't work under these conditions.

You know? And what is she doing?

I mean, I've hardly even seen her.

She shows up and she's sunbathing? Really?

Rich is right. This what Castillo

paid for? This is strategy?

- This looks unprofessional.

- She hasn't lit the fire, Ben.

- Well, somebody light the fire, then.

- Would you just give her a beat?

Light a fire.

- What?

- She don't go do it, mister.

What do you mean?

No, he's going to catch her.

I promise you.

And then she can have some candy.

- Tranquilo, is that...

- Yeah, that's it.

Tranquilo.

We're going to shoot

the commercial, por favor.

That was good.

I see you!

I've got you!

Our proposal will give Bolivia

a brighter future.

Oh, my God.

I know that it will be hard,

but together we will triumph.

Uh-huh. They have two people

that are talking against him.

They're saying that he's not trustworthy,

he's not reliable.

His commercial is horrible.

It's technically embarrassing.

Basically, he doesn't relate

to the Bolivian people.

In my opinion,

it's totally wrong.

- It is unanimous, yes.

- So, are we hearing this?

Unanimous, finding it a joke, the...

The floating down.

Well, I had

to make it look Bolivian,

and like I said,

we had a low budget on the effects.

Comical.

You have to do something to make this

guy seem more likable to human beings.

It's his smile.

- His smile is weird. It's off.

- Where is my strategist?

- Come on, man.

- It's not happenin', you know?

It's like the Bush smile. The smirk.

He won. Twice.

- Karl Rove had to beat that out of him.

- And my strategist?

Where is my strategist?

- She's not...

- The commercial doesn't work, obviously.

Falling out of the sky doesn't work.

- My smile is obviously not good.

- Mmm-hmm.

So where is she?

I'm looking forward to hearing her plan,

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