Our Brand Is Crisis Page #3

Gives you some kind of idea.

Excuse me?

- Please call him "Senator."

- "Senator"?

That's what's most respectful.

And are we

trying the buenos das thing?

Um, you know, I wouldn't.

Just keep it very American.

Pardon me, Jane.

The aide always introduces you,

so let's just smile and shake hands.

Yeah. Don't salute or anything like that.

I'm not gonna salute anyone.

- Buenos... Buenos das.

- Buenos das.

Hugo. Ben Sawyer.

- Ben Sawyer. Nice to finally meet you.

- This is my team.

- Hugo Barco.

- Richard Buckley.

- Nice to meet you.

- Ben.

- Nice meeting you.

- Nell Talby. Such a pleasure.

- You okay there?

- This is our, uh, specialist,

- Jane Bodine.

- Are you okay?

Jane Bodine. Hugo Barco. Nice to meet you.

Senator Castillo, Jane Bodine.

- Nice to meet you.

- Nice to meet you.

Have a seat.

We read the report. It was depressing.

So, what's the biopsy?

Is it... Is it terminal?

Well, if we thought that, we wouldn't have

come all the way here, right?

We think you could win

this thing, Senator.

What we'd like to do is

start with some focus groups,

get an idea of what people

are thinking about you, get...

Keep going. Keep going.

Really, really, really get people in here.

You know, go out to the streets,

listen to what the people have

to say, and tell you. Okay?

We are the conduit.

We're the syringe that injects

the people's voice into your campaign.

Meanwhile, I'll be headin' up, uh, media.

Online awareness, outreach,

TV ads, and so forth.

Nell?

What we can say now for sure

is that the opposition is going

to play you as the oligarch. The elitist.

So, what we're going to do is invert that.

We're gonna show the people that,

in fact, you are not

the stooge of the corporation,

but one of them.

We want to show the people

the warm, likable Castillo.

And that's why we've brought

our strategist in,

the great Jane Bodine,

to give us some insight

on how we'd do that.

Uh, Jane, you wanna share

some of your, uh, ideas on how we would...

- I mean, there are many ways. We can...

- Uh... Yeah. Um...

- You can see here...

- Hold on, hold on, just...

Just a second.

When we were on the plane,

she said to me, uh, you know,

"Shakespeare once said,

'If you take a great man...

"'If you take a great man

and cut off one of his hands..."'

She is okay? Would you like some water?

Okay. I need to, um...

I need... I'll be right...

She's not...

It's... It's the altitude sickness.

- Soroche.

- Soroche, yes.

- Let's go on.

- So let's continue. Um...

Uh...

- How 'bout some water?

- Mmm-mmm.

I think you should hold off

on those chips a little bit, honey.

- He's not a winner.

- What?

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