A Faster Horse Page #3

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for a walk.

I'll wait for you.

Are they down?

When did that happen?

Um, he said we had

a part shortage.

The plant is down.

They're not producing today.

We don't have parts.

We can't build cars.

So it's a big deal.

If you think about it,

not only do we have to pay

the employees

and they're not producing cars,

but we're losing

the production of those cars,

which in this plant

is, you know--

mustangs alone,

it's well over 300 cars

that are being lost today

plus the fusion.

And so that's--

the numbers are huge.

So it's not something

you like to see.

The auto business is a

really asset-intensive business.

You can't build a car if you're

missing one fastener, right?

It could be something

as simple as a five-cent part.

To do a car program,

you literally--

you invest a billion dollars.

If you're not successful,

you can lose money

very quickly,

and there's a lot

of people's jobs at stake,

you know, people's livelihoods.

And in an assembly plant,

we employ, you know,

900 to 1,000 people

on one shift,

and that's just Ford.

If you think about

the supply base,

it's a multiplier

of seven or so.

It's-- you know, it's not

something to be taken lightly.

This is a tough business.

I mean, look, we're the first

city to declare bankruptcy.

Um...

There's a lot of pressure

on those guys

because they have

to get it right.

Well, I think

that this car means a lot

to the automotive industry

and I think that it's a sense

of pride for everybody

in the Detroit area, you know?

Whether you're gm or Chrysler,

it doesn't matter.

American car companies wanna

see the American cars do well.

If you go down

to downtown Detroit,

you see the Joe Louis fist.

When we start the design

process, we'll pick images,

non-automotive related,

to really provide

the designers

with the inspiration.

For the 2015 car, it was this

fist punching through the air.

My sketch has this

very strong feature,

a strong chin,

i wanna call it.

It has like the

very masculine face

and eyes which are

very fearless as well.

We really wanted

that very strong look,

not only conveying power,

but very much

a salt-of-the-earth,

working,

not trying to be something

that it's not.

That was the imagery

we wanted for the mustang,

and it's very much

a Detroit thing.

You know,

i think it's not just the car.

I think it's what

the car represents.

It's that feeling that you

can be what you want to be.

You can create yourself.

And that resonated the '60s,

and it continues to resonate

all around the world.

Growing up in Europe

and having this little,

small four-cylinder engines

and you all of a sudden,

see this American v8,

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