A Faster Horse

Synopsis: David Gelb (Jiro Dreams of Sushi) tackles another venerable, beloved, and long-standing institution: the Mustang, crown jewel of the Ford fleet.
Genre: Documentary
Director(s): David Gelb
  1 nomination.
85 min

This is our design

development department here,

where basically the mustang's

been designed since 50 years.

Not many people have access

to this room

so you're very privileged to

see where magic is happening.

You can imagine every single

designer in this building

wants to be part of the story.

The designers now

can sketch on the computer,

but I think that some

of the creativity is lost.

I think a sculpture

adds a lot of ideas

that you don't do

with a computer.

That's one cost that's

held through design.

We never left Clay models.

There's nothing like getting

a three-dimensional product

that you can take outside,

put it in the sun,

spin it around on a turntable,

and look at it.

You cannot evaluate

just looking

at a two-dimensional screen.

You gotta have to have

the experience

walking around the Clay

and touching it

and feeling it

with your hands actually.

All these lines,

they have to know each other.

You can see right through

the middle

where you have

the horizontal lines

which are giving the length

and strength to the car.

And then the haunches

is ready to pounce

as it dives down and actually

points to the wheels.

So the entire power

is right there

where he's touching it.

The designer puts

emotion into a car.

He puts life into it.

This is what people

are looking for.

This is what gets them excited.

It's that magic.

It's that ingredient x,

the thing that turns it on,

that gives it that spark

that makes people say,

"I've got to have that."

A car is really rolling art

when you get right down to it.

The very first mustang

was designed in this room.

It's basically the spirit

of mustang looking over

every designer,

so make sure

that we don't screw up

the next model.

Designing a good-looking car

is absolutely easy as pie.

Designing a car

that the company can afford,

the manufacturing guys

can assemble,

the engineers can engineer,

that's damn difficult.

It's a creation

just as art is a creation.

Each new car,

you're going

where no one's

gone before,

and you're talking about,

you know,

hundreds of millions of dollars

and even billions of dollars.

Every day in the life

of a program,

you're living on the edge

of the cliff.

Welcome back now to Detroit.

The fourth largest city in

the U.S. filed for bankruptcy

Thursday afternoon

after struggling

with an $18 billion debt.

Everything is a huge risk.

We've had several brushes

with death.

Those other companies

didn't purposely

go out of business,

but it happens.

Every little detail

can be a big, big decision.

In the end, the person who

should be making those calls

is the chief program engineer.

I'm gonna show

you the file here

tracking all the way.

As the chief engineer,

you're accountable

for every success and every

failure on this program.

If I remember,

it's like 71 pounds.

- 70 pounds heavier?

- Yes.

- Guys.

- It's a stand-and-deliver job.

I'm just saying the scope

of the program does not align

with what we're trying to do.

We're spending most

of the money on this program

is being spent

for fuel economy,

and yet we're adding 70 pounds

of weight to the car.

That's like--

that doesn't even make sense.

Mustang is--

i always describe it

as the vehicle that everyone in

the company aspires to work on.

From the design team,

to marketing,

there are literally thousands

of people in the company

At the end of the day,

maybe only 30 of those people

actually work

for the chief engineer.

The nature of the job is you're

accountable for everything,

but you don't control directly

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Submitted on August 05, 2018

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    "A Faster Horse" Scripts.com. STANDS4 LLC, 2020. Web. 27 Oct. 2020. <https://www.scripts.com/script/a_faster_horse_1890>.

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