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you'll love the stuff

we're made of, pizza hut!

[narrator] in 1994,

Pizza hut became

the first major chain

To accept a delivery online.

Suddenly the internet needed

a way to remember who you were,

Where you lived, and how

you were going to pay.

My question is,

what the hell?

Like, how do they

know who you are?

Yeah.

Okay, there are

these things called cookies,

Where, like, if you go

to a site and buy something,

It will remember you

and then create ads

for other stuff

You might want to buy.

So it learns

information about me.

Seems like an

invasion of privacy.

[narrator] it wasn't

until the late '90s

That companies began

voluntarily adding

privacy policies

To explain what was happening

with this data.

Then, in 2000, an online company

called toysmart went bankrupt.

But they had an idea.

They tried to sell

their database

Of 195,000 users

to another company.

This included names,

billing information,

Shopping preferences,

and family profiles,

Even though their privacy policy

said they would never share

information.

People felt like

they were being duped.

[man] lawmakers tell you

time and time again

That every time they

go back to their district,

People are telling them

that they want

Some internet privacy laws.

They want some protection.

[narrator] in early 2001,

Over a dozen bills were

introduced in congress

To protect privacy online.

[george w. Bush]

these acts of mass murder

Were intended to frighten our

nation into chaos and retreat.

But they have failed.

[narrator] all of

the privacy legislation

was killed or abandoned,

And the patriot act

was of course initiated.

[bush] the bill before me

takes account of the new

realities and dangers

Posed by modern terrorists.

This new law

that I signed today

Will allow surveillance

of all communications

used by terrorists,

Including e-mails,

the internet, and cell phones.

The patriot act expanded

the ability of the federal

government

To do surveillance in

a lot of little ways.

You don't need a judge's

approval, for instance,

To find out what website

someone visited,

What search terms

they typed into google.

The question of your,

if you will, information,

being retained by google

Is not really at this point

a google decision.

It's really a political

or public-policy decision

Enforced by different

governments in different ways.

[narrator] what if privacy

policies weren't about

protecting privacy at all,

But rather, taking it away?

Let'e's

privacy policy around this time

To see if any changes were made.

So here's google's privacy

policy from December of 2000.

"google may also choose

to use cookies

To store user preferences.

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