This is Marcos from Barcelona. But he can be anyone, anywhere.
What is about to happen to him occurs daily in offices and homes all over the world
A part inside the printer has failed, and the manufacturer sends Marcos to Technical Support
A technician can make a diagnosis but it costs 15 euros plus VAT.
It has become difficult to find parts for this.
It's not worth repairing.
Repair will cost 110-120 euros.
Printers cost as low as 39 euros.
I would advise you buy a new printer.
It's best to buy a new one.
It's no coincidence that all three shopkeepers suggest buying a new printer
If he agrees, Marcos will become yet another victim of planned obsolescence
The secret mechanism at the heart of our consumer society
Our role in life seems to be just to consume things with credit, to borrow money to buy things we don't need
We live in a society dominated by a growth economy
whose logic is not creating because we need things, but just for the sake of it
If the consumer does not purchase, the economy is not going to grow
Planned obsolescence -- the desire on the part of the consumer
to own something a little newer, a little sooner than is necessary
This film will reveal how planned obsolescence
has defined our lives ever since the 1920s
when manufacturers started shortening the lives of products
to increase consumers' demands
Dakle, ideja je bila: "Ograni?imo onda ?ivotni vijek na tisu?u sati. "
We will find out how designers and engineers were made to adopt new values and objectives
back to the drawing board and come back with something that was more fragile
they time those things, they time them, so when you finally pay them, they're used up
A new generation of consumers have started challenging manufacturers
Is it possible to design an economy without planned obsolescence?
-- without its impact on the environment?
Posterity will never forgive us. Posterity will find out about throw away lifestyles of people in the advanced countries.
bZAVJERA OKO ?ARULJE
Neispri?ana pri?a o planiranom zastarijevanju/b
Welcome to Livermore, California, home of the longest burning light bulb in the world.
My name is Lynn Owens and I am a chairman of the light bulb committee
It was in 1972 when we discovered that the light bulb that was hanging at the fire station was a significant light bulb
The light bulb at the Livermore fire station has been burning continuosly since 1901
Ironicly, the bulb has already overlasted two webcams.
In 2001, when the bulb was 100 years old, the people of LIvermore threw a big birthday party -
I think we were hoping if we could get 200 people, we will be happy and we've ended up with 900 showing up
You think that anybody would sing "Happy Birthday" to a light bulb,
well, we didn't think they would, but they did
The origin of the bulb was that was it was produced in a town called Shelby in Ohio
back around 1895.
and put together by some very interesting ladies (that I have some pictures of)
and some gentlemen that have invested in the company
The filament was invented by Adolphe Chaillet,
He invented his filament to last.
Why does his filament last? I don't know. It's a secret that he made and it died with him.
Chaillet's formula for a long-lasting filament is not the only mistery in the history of the light bulb.
A much bigger secret is how the humble lightbulb became the first victim of planned obsolescence.
Christmas Eve 1924 was a special day.
In a backroom at Geneve suit wearing men met to create a secret plan.
They established the first worldwide cartel.