Orgasm Inc. Page #3

And you don't need

a pill to fix it.

How did Female Sexual Dysfunction

come to be seen as a disease?

How did that happen?

We don't know.

How did you're company ever start

working on a drug for FSD.

What's sort of the stoy

about how that came about?

I don't want

to go there.

So is there anything

organically wrong

with these women

that you can find,

that you can locate,

that Alista will address?

Well, that's not, uh...

I can't answer that question.

How we ended up

developing a drug for FSD...

We'll wait for the sun

to go away.

Saved by the sun.

I don't know that

I can say that.

A little bit after the time that

Viagra had been launched,

one of the local

N stations

had come to Vivus

and were interviewing people.

In the foreplay

process you apply

a small amount of cream

in the vaginal area

topically to

the sex organs...

One of the things that Lee

said during an interview is,

"We're developing drugs not only

for male erectile dysfunction;

we also have drugs in development

for female sexual dysfunction. "

The cream would be available

by prescription only

to women who are

sexually dysfunctional.

But somehow that

got picked up as,

"We've got drugs

for Female Sexual Dysfunction. "

The market went wild.

We didn't even know

what the disease was.

We just knew that we had something

that treated erectile dysfunction

and could probably be used

in females as well.

That's why we're in FSD.

Let me attempt to lay out what

I see as one of the freshest,

clearest examples

of the corporate sponsored

creation of disease,

Female Sexual Dysfunction.

The key meetings... through

the mid-to-late 90s and onwards...

the key medical

and scientific meetings

where this new condition

called Female Sexual Dysfunction

was being debated

and defined and refined,

all of them were sponsored

by the drug industy.

Who defines whether

or not FSD is a disease?

Why is it now a disease

where maybe it wasn't before?

That's a really interesting

aspect to what it is that we do.

In order for us

to develop drugs,

we need to better

and more clearly

define what

the disease is.

We, the drug company,

define the disease.

We've been able to

get thought leaders

involved in Female

Sexual Dysfunction

and really work

closely with them

to develop this

disease entity.

Why on earth would

we want a drug company

involved in developing

or defining a disease?

Clearly they have

a vested interest

inmaximizing

thenumbersofpeople

they target

with their drugs,

so they'll define

the disease as big

and broad and wide

as possible.

There's been estimates

on the average

of 40 million women

in the United States alone

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