Good Hair

Those are my daughters,

Lola and Zahra,

the most beautiful girls

in the world.

And even though I tell them

that they're beautiful every single day,

sometimes

it's just not good enough.

Just yesterday,

Lola came into the house crying

and said, ''Daddy, how come

I don't have good hair?''

I wonder

how she came up with that idea?

Well, there's always this sort of pressure

within the black community,

like, ''Oh, if you have good hair,

''you're prettier or better

than the brown-skinned girl

''that wears the Afro or the dreads

or the natural hairstyle.''

I mean,

have I gone around thinking it,

and have I said it to myself,

''l got good hair''?

Do I say it to my daughter,

like, and not even

thinking what I'm saying?

I'm like,

''Honey, you have such good hair.

''You have such beautiful hair.''

Growing up, I considered

anybody's hair but mine good hair.

Like, my mom is white.

I'm half Russian and Norwegian

on my mother's side,

so my mom's hair is silky and blonde,

and I was like, ''Why?

''Just why didn't I get your genetics?''

That was what I looked at as,

you know,

good hair was white hair.

The lighter, the brighter,

the better.

And that's a thing

that causes great dissension

within the black community

and with black women.

You know,

I look in the black hair books,

and it's like all the hair

is straight.

It was a hard,

like, decision in the beginning.

I said, ''No, I'm going to be strong

against all the forces

''that are going to try to get me

to straighten my hair.''

You know,

you look at the magazines

and you want to be that girl,

you know.

You want to be that girl,

and you have this fantasy

where you think,

''If they straighten it out,

''then all of a sudden

it's going to grow

''and it's going to really move

and it's going to really flow

''and I'm going to have this hair.''

Well, you never had the hair

to begin with,

but you don't know that,

you know.

When you look at a woman's hair,

it's a fantasy come true

if they can really pull that off.

So, for me,

yeah, hair's real important.

Well, I would say

that hair is a woman's glory,

and that you share

that glory with your family.

And they get to see you braiding it,

and they get to see you washing it,

and they get to--It's a glory.

But it is not a bad thing

or a good thing. It's hair.

If you have it on your head,

it's good.

If you have it growing

between your toes,

it probably isn't so good.

So what feeds

this hair machine?

How do we decide

what good hair is?

Well, at least for some people,

that decision is made

where all major

black decisions are made...

in Atlanta

at the Bronner Brothers Hair Show.

That's right,

the Bronner Brothers Hair Show.

Twice a year,

for over sixty years,

the Bronner Brothers

have hosted this massive hair show

with over 120,000 hair professionals

in attendance,

over twenty-eight major hotels

booked exclusively,

and over $60 million pumped

into the Atlanta economy.

Good hair is good business.

My father started it

sixty years ago,

and the show was

actually a seminar

to teach the people

buying the products

how to use the products.

And sixty years later,

the number-one purpose

of the hair show,

to come learn

how to use new products.

Certain products, we index triple

what the white market does.

We're at 12/ of the population,

but we buy 80/ of the hair.

Wow!

I got in the wrong business.

All I know is, we spend

a ton of money on our hair.

No matter what,

we going to look good.

We going to look good.

You know,

that's the bottom line.

We're going

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