Generation Iron Page #4

For 20 years, man, I go to bed at night

thinkin' about it, and I wake up

in the morning

thinkin' about it.

I think about it when I train.

I've accomplished everything in this sport

I set out to accomplish.

I've got one contest

left to win.

I'll eat dirt if I have

to eat dirt to win this, so...

I don't care.

You know, you're goin'

against the 15-20

best bodybuilders on the planet.

We all wanna win.

And I'm doing everything

in my power

to make sure I win.

Get out, move.

Out of my face.

Let's go.

Branch is one of those guys

who just,

I've never seen him do

anything right,

or efficiently, he just works

hard at everything.

You look at him train, you're like,

"Man, I don't know how you

still have any joints left."

And that's why

it's easy to pick on him.

There's just no intelligence.

There's no, like, it's pure work ethic, man,

which is great.

And that's probably nine

of the top 10s of guys in the IFBB,

is they're doing the same crap,

day in, day out,

year in, year out,

not gettin' any better,

but then they think the result

is gonna be better.

Well, news flash for ya,

it's not gonna happen.

Take a smarter approach,

take a different approach,

you know, get better at it,

which is why I need...

if I wanna compete with these

guys and beat these guys,

I need to take the most precise,

educated, scientific approach possible.

The great thing about

this machine

it's gonna give us,

you know, any ounce

of fat that he loses, any ounce of muscle

that he gains, it's gonna track it.

It's extremely sensitive.

Ben's faith in his scientific

approach to bodybuilding

is complete and unquestioning.

He has no shame in comparing

the failure

of his opponents'

training philosophies

to the efficiency of his own.

You ask him to push himself to a certain

level, and he finds a way to push past that.

And we're tryin' to kill

him in the gym,

you know, we're really trying

to push him mentally.

That's perfect.

That's perfect, right there.

Squeeze harder.

That's it, squeeze harder.

That's it, perfect!

That's exactly what

we want, man.

That... those last three,

four reps,

you were activating maximal

amount of muscle.

That's exactly what

we need for growth.

Bodybuilding is the most

fascinating sport

there is in the world.

And in fact, this whole laboratory is

dedicated to studying bodybuilding.

Even NFL linemen, they get big.

And they get a lot of muscle.

But how in the world

can you get massive

and get shredded

at the same time?

This is completely

counterintuitive

to even science.

So, to study how do you do that

is phenomenal.

I remember it clear as day,

Flex Magazine,

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