Distorted Page #3

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Now, according to Mr. Vicary,

popcorn sales went up about

60% and Coke sales about 20%.

So it's been proven effective?

Well, that particular study was

never subjected to a, um,

proper scientific review,

and from what I gather,

the evidence of success has

been greatly exaggerated.

Makes for good copy

more than anything.

Did your father ever use

subliminal advertising

in any of his early campaigns?

From what I understand, a few

of his competitors did test

the waters, but the FCC

quickly stepped in.

Ruling due process contrary

to public interest,

effectively outlawing it.

- And that law's enforced?

- As far as I understand.

Although, as urban myth would

have it, you still have your

odd department store slipping

anti-theft warning through their

muzak systems, or a heavy metal

band masking satanic messages.

And of course, nowadays,

with your buzz agents,

product feeders,

viral marketers,

everyone plugged in 24/7,

the Federal Communications

Commission need hardly

have bothered.

Now, may I ask, what is

your interest in all this?

Oh, I'm not really

that interested.

I just, I met someone recently

who was talking about it,

and I know your father was

in advertising, so.

Hm.

[fountain gurgling]

Hey.

What're you doing out here?

I was just thinking

about our third date.

We were watching

Cirque du Soleil.

That trapeze artist was doing

some death defying stunt.

You reached out for my hand

and you squeezed it.

I just remember wishing

I could always be there,

holding your hand through

the scary parts.

[Beatrice] If we don't get results

within four to six weeks,

I like to try upping the dosage.

In the interim...

Plenty of rest, exercise,

no additional stress.

I know.

[sighs]

I checked out an adoption

agency the other day.

Talk about jumping the gun, huh?

Lauren, this is a minor setback.

Okay.

[pills rattle]

["Beautiful Dreamer" music

playing in distance]

[music gets louder]

[hissing]

[loud static]

[loud, distorted sounds, static]

[sounds intensify]

[high-pitched tone]

[sound stops, Lauren gasps]

[breathing hard]

[pills rattle]

[pills scatter]

[keyboard clicking]

[elevator dings]

[door closes]

Sorry.

Oh, I'm sorry. I didn't...

I didn't hear you.

The hallways are designed

to reduce sound.

Right.

Tim Hoyle.

I'm Lauren Curran.

I'm not one of them.

Excuse me?

[door closes]

[knocks]

[Margo] As I see you've fallen sway

to Phillip's irresistible charms.

[laughs]

Have you seen him

the past couple days?

I actually haven't.

[Ali whispering]

You can ask Lauren

yourself, you know.

Ali was wondering if you'd

like to come swimming with us.

- Remember to kick your feet.

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