Channeling Page #2

the guy who murdered him.

Murdered?

Look, why don't uh...

Why don't you and I meet up

- and talk?

- Why don't you get cancer?

Cute.

This is happening right now.

This is live TV.

The number on the corner

of the screen...

that's gidgets rating.

Oh! Homegirl wiped out!

Well, she could have injured herself

and then rescued by a

handsome lifeguard.

Now, imagine your advertisement

at the bottom of the screen.

Imagine an audience

without the ability

to fast-forward, skip,

or delete that ad.

Let's see a demo.

Are we beginning to

grasp the potential here?

Garrett, these numbers

They're fine...

but they don't compare

with the network's

post on a moderately

popular draw.

Leonard, is it?

Don't compare Eyecast

with scripted.

Wrong model.

The small percentage of viewers

who actually stay awake to watch that crap,

they fast-forward your clients' commercials

and that negate to no one.

You want to talk numbers?

Of course, we want to talk numbers.

Ok, let's talk about 9/11.

The Oklahoma city bombing.

OJ trial,

both gulf wars, well the first one,

those got numbers.

And that audience held.

for days.

No one TiVoed 911.

That's the analogy you

need to look at when talking about casting.

No reruns. No DVR. No do overs.

You're only live once.

Surprise. Immediacy.

Chaos. That's what the audience wants.

What?

- You got to get this, Garrett.

- Who is it?

- He just gave me his channel number. 79.

- Sorry.

I'm going to have to take this.

We're... about done here, right?

I'm gonna watch some of these channels.

See how I can package this.

Well...

I'm going to have you

come to your all a moment...

I'll be here... just don't wait too long.

Wyld, in the flesh,

good to meet you.

Want some sushi?

No, I'm a Vegan.

Ha! Bullshit. I've seen your channel.

I shouldn't say this too loud..

but you've got a

...few fans in this company.

Why should you be quiet about that?

I mean, your channel's not exactly

what we put in our promotional materials.

No, I suppose it's not.

Is that why you're

here, promotion?

You're a fan, right?

You watched what

happened the other night?

You've been... uh...

...switched off

for a little while,

is that right?

I mean forgive me,

I... I don't pay too close attention.

I've been gone for a week.

Any trouble?

You got... you and

Tera got in a fight?

That Tara...

Life doesn't offer too

many costars like that.

You were... you were

caught with another girl, right?

or is that me? Wyld stop...

No, that's not what happened.

Think about that. Now,

you should be scripting this.

That's exactly what I'm

talking about, you know?

No half measures.

Whatever your tag is, live it.

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