Synopsis: The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market
Production: Barbossa/Roadside Attraction
Rotten Tomatoes:
106 min

Belarus. Rated R.

Coming soon to a theater near you.

Ladies and gentlemen,

the second half of our show

will begin in just a couple of minutes.

Please return to your seats.

ey, Misha.

I didn't think anybody

was actually going to show up.

I'm sorry. Do we know each other?

Yes, but you don't remember.

I'm Abby Gibbons. Bob's niece.

Right, yeah.

You came to visit him about seven years ago.

Such a cute little girl you were then.


Actually it was nine years ago,

and I remember you very well.

You been in Moscow long?

About a year.

Bob never mentioned it.

Yeah, well, that's my secretive uncle.

And the winner is...

creative director Mikhail Galkin.

Still one of the leaders

in the marketing of movies.

I've just seen the founder and president

of Best Solution,

pioneer of the Russian advertising industry,

Bob Gibbons!

hank you. What are you doing, Misha?

Come on, get over here.

Bob, what's happened?

Why are you back already?

We hit a snag.

You won't be making partner today.

I'm sorry, Mish.

Let's face it, Bob.

For you, this agency is just a cover.

And your people are never going to let me

be a partner in it.

All right, I got it.

So, what are you suggesting here?

Very simple. If I can't be a partner,

then I at least want to be making

the same money off it that you are.

Yeah. Yes.

Where are you? Abby?

Why won't you ever listen to one thing

I ask you to do?

I will call you later.

his goddamn girl's going to be

the death of me.

She won't listen to her parents!

She took a semester off to do

some sort of internship here,

and now she won't leave!


and the sun's just starting to set.

I will never understand this crazy country.

One more thing.

I saw howAbby's got her eye on you, so...

She's young and... and stupid.


Stay away from her.

his is Joseph Pascal,

the world's leading specialist

on marketing.


Today, the biggest fast food chains

were reeling

from a record decline in profits.

heir representatives had assembled

before this guru of marketing

with the hope that he could make a miracle.

I want to talk to you today

about love.

See, I have struggled

to find a way to restore the people's love

of your products,

but it hasn't worked out.

Consumers just no longer wish to buy them.

When it's over, it's over.

hey no longer love you.

he era of fast food has passed.

But I do have a proposal.

Something which exceeds

the limits of marketing

in its traditional form.

A plan which will change the world.

Together, we will make fat beautiful again.

But first, a question.

ow far are you willing to go

to solve your problems?

Whatever it takes.

Within the limits of the law, of course.

I'm afraid that's not far enough.

Not even nearly far enough,

ladies and gentlemen.

he guru's plan was approved.

But due to budget cuts,

it would have to begin

in the third world markets

of Kenya, Brazil and Russia.

So I called because I wanted your advice

on something, Mr. Marketing Award Winner.

But you have to promise

to keep it a secret from Bob.

It's amazing how you Americans

all believe in seat belts.

In America, they advertise them really well.

Yeah, Misha.

Yeah, she's still screaming like total sh*t.

You're fired. Your company's fired.

Do you hear me?

You're never going to work on another movie

for this studio again.

I'm sorry, I have to go.

Let's go.

Check it out.

One of the key instruments

in the Russian part of the plan

was an extreme makeover reality V show.

hey're looking for a Russian

production company

to shoot a Russian version of this show.

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