Bounce Page #4

Infnity's

already called.

They want us to help out

with damage control,

TV spots, print,

you know.

Yeah.

TV:
Weather conditions

there

improved somewhat

this afternoon,

allowing for the removal

of several sections

of the downed plane...

Jim:
So you might want to

go easy on the drinking.

I don't want you hungover.

Jim:
So, first thing

tomorrow, OK?

[Children Playing]

[Telephone Rings]

Man:

Got it, thanks.

Dionne:
Yeah,

take down the blue ones.

[Ring]

Hey, Dionne,

where's Jim?

Dionne:
No, they're all

in a meeting.

Jim.

Conference room.

Hey, what is this?

What happened

to 6 months

trying to create

a consistent,

you know, brand image

in the public eye?

Who OK'd... What is this?

This is dog sh*t.

Buddy, come on, it's just giving

families numbers to call, OK?

It's not like

tomorrow's ad.

Hey, weren't you supposed

to be on that flight?

No, I, uh, stayed over

another night.

What do you mean,

tomorrow's ad?

That's Todd Exner.

Damage control.

Infnity.

Please, people, um...

We don't have

a lot of time today.

I'll be brief.

I want to thank you all

for your ideas,

but, uh, I'm gonna

recommend to the board

that we go with the concept

thatJosh and Sharon

have been working on.

That's Karen,

actually.

It's based on a wire photo

out of Chicago.

I'm gonna need someone

Exner:
to lockdown the rights

on this, pronto.

[Scoffs]

Is that a joke?

[Laughs]

You got to be kidding me.

You're not gonna run

this sentimental,

self-serving crap.

Excuse me?

Who cares how

Infnity Airlines feel?

Who gives a sh*t?

They crashed the plane.

Buddy:
So what? Right?

Happens all the time.

They'll do

an investigation.

The FAA in 10 months will

say it was a hydraulic line

or a fuel line or a rudder

or something, right?

Buddy:

I mean, sh*t happens.

Happens to TWA,

happens to Delta,

happens to United.

Why are we gonna take

responsibility for bad luck?

I don't think we want

to hide our heads in the sand.

Plus, you don't

originate campaigns.

OK, Karen?

Neither do you, Josh.

We all do, together.

Jim:
Buddy,

this is not about running

the ball around you.

OK, let's get on this,

all right?

Exner:
I want to fax a copy

to the board by noon.

USA Today, New York Times,

Chicago Tribune, L.A. Times.

OK, come on. Let's go.

[Somber Music Playing]

Announcer:

She was the little girl

who won prizes for her art

in grade school.

Swam on

her high school team.

Married

her college sweetheart

and started a family.

While the people of Infinity

mourn the loss of Carol Wilson,

flight attendant,

the people of Clayton,

Missouri,

mourn the girl

they grew up with.

Karen On Answering Machine:

Hey, Buddy,

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