Artifact Page #4

Have it for free.

Record sales have dipped 20% a year

for the last 6 years, now.

That's a lot.

The music business has

really become decimated

and it has been largely

because of illegal downloads.

Others factors too.

But the predicament we're in now, is

that an entire generation

of music listeners,

virtually everybody

under the age of 21,

has grown up in a world

where, for their entire sentient lives,

they've never had to pay for music.

And they look at people my age and

who buy music they think we're saps.

Why would you pay for something that's free?

It would be like paying for air!

I've heard someone

like Trent Reznor say:

"You know, you work

for a f***ing year on something,

and you put all this time

and you spend all this money

on creating these songs and a cup of coffee

like the other day,

cost more than your song."

Consumers wouldn't walk into a grocery store,

and steal a loaf of bread and have it

but it became okay to steal music.

That really isn't something

you blame the labels for,

you know, that's technology.

The labels have never been

cohesive enough to create

their own future

distribution systems.

Which is why it took

a computer company

to start iTunes, hum...

Have they've been smart enough

they would have co-owned

their own digital delivery

like iTunes, you know,

that was a big mess up.

When Apple, which is a great company,

don't get me wrong,

is the third largest company in America

and the biggest music retailer in America,

I think that's concerning.

It's a device manufacturer.

The labels are

petrified and terrified.

They don't know

what's going on,

they don't even understand

their own industry anymore,

they've been too big and

too slow to change, so

I do think they're just gonna start to crumble.

Let's play "Kings and Queens"...

There is definitely something in there,

let's try it again.

I think this is the part (I think so too)

I'm sitting here...

I'm singing it in my head.

It's infectious, I want to hear it again.

That guitar creeping up... I mean...

Great! ... Yeah! ...

So, I know, for making records like this,

the hard work,

the struggle is all part of it,

it's about being truthful to yourselves.

That's what I mean about now.

It's like you can take it and embrace it.

And go with it.

Be a bit off balance,

try out a few mad things

and there you are in a great place

to do that.

In the middle of all this,

we got some good news: we were nominated

for a Latin MTV award.

So, we packed our bags

and flew ourselves to Mexico.

After an exciting and unforgettable night,

we woke up to discover

that we had been served

with legal papers from EMI.

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