All Things Must Pass: The Rise and Fall of Tower Records Page #4

if you go

to san francisco,

be sure to where

flowers in your hair.

i mean, you know

you walked through

the streets of san francisco

and there were

people smoking pot

and having little

daisies in their hair

and hanging out,

and the fillmore was packed,

and, you know, it was a change.

people were against the war,

and against segregation,

and there was a lot of

political feeling in the world,

and a lot of it was

centered in the change

that was happening

in san francisco

and that's the cauldron

in which tower records was born.

so consequently,

there were people pouring

into san francisco

from all over

northern california,

and for that matter,

all over the world,

to experience

what could be called

the hippie kind of movement,

if you will,

but mostly the music movement

that was happening down there.

all the san francisco bands

and the new music,

and so many of the people

who went in to be entertained

by the music in san francisco,

wanted to know

where that music came from.

they want to know

the roots of that music.

i like a sound you hear

that lingers in your ear i

i but you can't forget

from sundown to sunset i

i now now i

i it's all in the air

you hear it everywhere i

i and no matter what you do

it's going to grab

a hold on you i

i california soul i

what was particularly

unique about that store

was how much music it had.

customers were so excited,

you could almost see

their eyes light up

well, i think the inventory

made a big difference,

because they wanted

everything to begin with.

i whistles a mellow beat i

i so the people

started to sing i

the thing that was amazing to me

was just the sheer...

like, almost seemed like

an unlimited types of music.

things like spoken word

and comedy and sound effects

and international and jazz,

trend jazz, big band,

i mean, it was unbelievable.

tower wasn't just a group

of departments,

it was a group of little stores

within one roof,

i mean, there was a jazz store,

there was a classical store,

and you got to know

those people,

they got to know your tastes,

you got to know theirs,

that's how you learned

about music,

and that's also what

brought you back into the store.

all of a sudden,

it would become fashionable

for those young people

to find something

that they want

to hold in their hand,

that they want to collect,

that it's hip to collect,

that has music on it.

well, first,

there was the thrill

of being surrounded by music.

80 percent of it

is a complete mystery to you.

so when we came west,

we were shocked

at the size of tower records,

and simply,

how many records there were.

everybody in a record store

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