All I Can Page #4

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He has innovated some of the coolest tricks you see in the park and the back-country, even now.

He was on the Salomon team when they first start to making twin-tips.

- Tell me about the new ski, man.

- I don't know but your girlfriend just flashed us. Do it again.

All we did is made a couple of small changes to the technology already available.

Fastforward it ten years you see the trick that kids are doing today that are absolutely mind-blowing.

You can find parts of a system that need to be tweaked and that cause radical change.

And so if thinking about what's being happening before you or after you, you have to embrace the fact that it is actually happening right now.

Skiers' minds have been opened. The general skier now is not fearing change, they are expecting change,

and they are actually demanding change. They wanna see improvements so ... That's pretty cool.

It's about allowing yourself to see things from a different angle entirely.

For example, in my case, I can be like: "I'll never use helicopters, I'll never fly around the world any more."

Might as well not use skis anymore cause those are manufactured in factories and that's bad, and, just like, basically stop doing everything I am doing and like staying home and trying not to breathe too much.

Like if you try be less and be less, that's not progression, you know. You are not really moving forward, you basically just slowing down.

But I don't think it's about doing less. I think it's about doing more, it's about being more creative, it's about being more active.

We have to make a world where when you are flying an airplane it doesn't produce carbon emissions. When you ski it doesn't produce carbon emissions.

Here we are at the base of a Blackcomb right next to the Fitzsimmons micro hydro renewable energy powerplant.

It produces annually what we ?conceal annually as an entire ski operation?

Humans have this way of making the impossible possible. Just like Greg Hill, he skied to a 2 million feet in one year.

The most important thing to remember is that you have to engage in your world. The analogy is a ski slope in a back country.

You don't just ski the slope. You have to know precisely what's going on on that aspect in that part of the world. And that's how you have to engage society as well.

That might not be a lot of people who stop to think about it, but the time spent in the mountain is really taught us really valuable lessons.

It's almost that kind of asymmetric warfare. The ski industry small but it's interesting. And so it can drive change.

That parallels the environment perfectly, because there's no other choice. We are put into the environment, we have to perform.

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