Synopsis: The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market
Production: Barbossa/Roadside Attraction
Rotten Tomatoes:
106 min

he corporate sponsor's representative

is in Moscow right now.

I want to do the pitch to them myself

and get the contract for Astra,

and then they're gonna make me

an exec producer.

Do you really think this is going to work?


Misha, what you're doing

had better work.

We need 8 out of 10 people tomorrow

in that focus group

to want to see this movie.

Don't worry, Mr. Johnson,

it'll meet your expectations.

So, Misha, where did you learn

that amazingly perfect nglish of yours?

My father was a British communist.

Immigrated here.

And later, he had a falling out with communism

but they wouldn't let him leave.

- hat's terrible.

- Yeah.

Belarus. Rated R.

Coming soon to a theater near you.

i, Pavel. Yeah, it's fine.

Just add some graphics over the shot that say,

"No one will hear this scream."


Sunrise in the middle of the night.

It's so weird.

Mish, you know how much I wanted you

to make partner,

'cause I love you.

Let's have a drink.

So, my very first meal at he Burger in Moscow.

I knew about your guys' custom

for paying for extra ketchup,

so I paid for six packets.

But then, I needed more.

But the cashier says...

"Nyet. Nyet."

"You've already had enough."

Do you understand

what I'm saying to you?

Like she fucking decides

that I have had enough.

It's not a real burger, Misha,

if I can't have extra ketchup.

It's just a fucking... it's a fucking facade.

his whole country is just like one

ollywood backlot-fucking-facade.

And it's a really shitty made one at that.

ow many of you would buy

a ticket to this movie

based on the advertisement?

hat's right!

I told you this movie could work.

- hanks, brother.

- All right, my friend.

Mish, thanks.

- Bob.

- Yeah?

- You forgot your pen.

- Yes. hank you.

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