They Have Changed Their Face Page #3

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to talk of your career.

Would you like to be

CEO of Auto Avio Motors?

I must have misheard you.

You heard me very well.

I asked if you would like

to be CEO of A.A.M.

Myths do not die,

they get transformed.

For ages, men looked for

the philosophers' stone,

capable of transmuting

base metal into gold.

I offer you a part

in a transformation

no less awe-inspiring.

To convert slavery into freedom,

poverty into wealth.

For that,

our philosophers' stone

is technology.

We do not choose power.

It chooses us.

That's how it happened

even with me.

Our company needs men

who can command.

Give advice.

People have no idea

what to eat, what to read,

where to go on holiday,

for which party to vote.

I help them understand

their true needs,

their true desires.

And I fulfill them.

All of them.

You are thinking that

this subject is irrelevant

to the proposal

that I've made you.

But it is not.

I do not just own

certain factories,

farms, department stores.

I also own newspapers,

political parties,

opposition groups, banks.

Their executives work

under my control, Dr. Valle.

And I offer you to

become one of them.

- Why me?

- You fill all the

necessary requirements.

After you understand

certain things,

you'll be a perfect leader.

Can you shoot?

- A bit.

You are free to decide

whenever you like.

In the meantime, please

consider yourself my guest.

Thank you.

True civilisation is based

on constant repression

of human instincts.

Management of secret aversions.

How to cultivate optimism.

Your secret needs.

Men have the duty to work

and be grateful.

Advertising and sex.

Alice in Consumerland.

Sale of indulgences.

Today's children are

tomorrow's specialised consumers.

Back to the cradle.

Psycho-seduction of children.

Recruitment of new consumers.

VALAN, GIULIA

FILM CRITIC:

VALLDOLIT, ENRICA

WRITER:

VALLE, ALBERTO

CEO, A.A.M.

I saw the open door

and came in to see

if you needed anything.

- No.

- You seem distressed.

You should try and get some sleep.

I'd better leave you.

- No!

Let's have a cigarette.

I need to rearrange

my thoughts.

I do not understand

so many things.

- But what happened?

- I saw monstrous things.

- What?

- The babies.

- That's all?

I don't like babies, either.

But don't you think

you exaggerate?

They are children

of some employees.

It was very kind of

Engineer Nosferatu

to take them in.

Mountain air is particularly

healthy for children.

Didn't you know?

But you are sweating.

- I'll take a shower.

- Good night, then.

- Wait!

Where are you going?

- To bed, naturally.

- Don't go.

A shower is not a shower

if your water supply system

does not contain the additive

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