Nh10

I don't want to go... Arjun.

Come on, Meera...

Okay, chill.

We'll just have a couple of drinks. - No.

Okay, give me one reason... - Mrs. Duggal.

One...

I didn't even complete my sentence.

Mrs. Duggal.

All she can ever talk about is Delhi versus Bangalore.

It's like I've had the same conversation with her a million times.

Come on, she's sweet.

You're just saying that...

...because you know she has a crush on you.

That is... - True.

Insane.

That's just nonsense.

Please, Arjun. Please.

You know, Meera, just because you don't want to go...

...stop making stupid excuses.

She likes you.

Nothing wrong in that.

You're a good looking guy. Even I like you.

Yeah. Okay.

Let's go back? - Please, Meera.

Come on.

Okay, what will we do back at home?

Well, we'll watch a movie. - Movie?

That one.

That 'type' of movie!

That 'type' of movie!

Remember the last movie we watched...

That Tamil movie.

What was that line? That party line.

I know you mugged that up.

Shut up, Arjun. - Say it.

No. - Say, otherwise I'll say it badly.

Party...party...

Focus on the road.

How much further? - We've arrived.

Last chance.

S the party.

Let's go home and make mad love.

Now say it like that...

S the party. Let's go home and make mad love.

We'll make a quick exit. Promise.

That one, right?

Oh s. I left my phone in the car.

What would I do without you?

You've been smoking again?

No...

Bangalore is nice and pleasant, so...

Bangalore is so IT-IT, Meera.

And the bars shut at 11:30. I mean, look at Delhi!

Thank you.

Is Arjun that much fun when he's sober?

Yeah.

Sorry, I'll just take that. - Sure.

Yeah, Vinay?

I'm sorry, guys. Can I just steal him for a minute?

Baby, listen. Don't be upset, but...

Oh, Meera, come on! This is the third time!

I'll have to go.

Some s up with the test batch.

I'll tell you on the way.

Ask Vinay to handle it.

He's the one who called.

Call Shruti. I mean, there must be something she can do...

Baby, can we just go please? I'll be late.

All well, you guys?

Yes of course. Office emergency. Have to go.

You don't work for the fire brigade, do you?

Product launch. Can't help it.

Right, then. I'll drop you home.

Yeah, great. Rajeev will drop you home.

Are you coming now, or with Rajeev?

Call me when you get there.

"Going down"

Go, man!

Jabber jabber jabber jabber!

Sir. We're investigating. in the area.

Madam!

If you had noted their registration number, the matter would've been simple.

Actually, it all happened so fast that...

So none of these, madam?

No.

This city's like a growing child, sir. It's bound to act funny at times.

Why do you let her travel alone at night?

You're friends with the DIG of Police.

Why not get her a gun license then?

Gun?

What do you think? Should we get a gun?

Sure. The city's a growing child, after all.

I'll have to get a gun.

Okay. I'll talk to him.

Let's apply for a license, then we'll see.

Are you okay, ma'am?

So even if we assume...

...a conservative 5 year time frame to come to 50%...

...of China's per capita consumption of female hygiene products...

...we are talking about an annualized growth rate of...

...28% in this segment.

Moving on to the brand name...

The key insight from our qualitative research...

...was that in a majority of cases...

...the purchase of the product is conducted by the kids of the household.

Chemist shops in Tier-2 and rural markets are manned mostly by men.

Women find it embarrassing to buy the product across the counter.

While the men of the household think that it's beneath their honour.

Only in India!

So in most cases, it is the child who is sent to buy the product.

Which means...

The name of our product has to be something easily remembered by a child.

And from the shortlisted names, the one with the maximum recall...

...in a sample set of 800 kids was...

'Saathi' (Buddy).

Well done, Meera. Great job!

All right, everyone. Let's sleep over it.

I think Meera has to leave now.

Well, I've got a key insight too...

Women employees tend to have it easy with their bosses.

Technically speaking, that's an observation, Vinay.

Not an insight. Don't they teach you that at IIM?

Happy birthday in advance, Meera ma'am! Have a nice trip!

Thank you! Have a nice weekend!

Give me two minutes, for God's sake. - You've been saying that for 10 minutes now.

There's nobody here. - But I'll get in trouble with the boss.

There. I'm leaving.

Madam, you know the rules.

Poor guy. He's just doing his job.

Sorry.

Sorry! Not bad...

Just trying to impress you.

Nice try, then.

This time, I remembered everything.

What?

Your bag, my bag...

Gave our keys to the maid...

Did you make a checklist?

Yeah. I always make a checklist.

Just so that I don't forget anything.

How about the water bottle?

Oh damn! The water bottle!

You have made checklist, huh?

Why are those lanes blocked?

Move ahead, what are you looking at!

Stop waiting around!

These office people are not going to leave me alone.

Why are these lanes closed?

There were four of them in a Pajero...

The attendant asked them for the toll...

So?

They shot him.

What was that?

What did he say?

Nothing. Some random fight.

Yes, I'm going!

The weather today is just like your mood.

Sunny one moment, gloomy the next...

And right after that... romantic.

Sometimes romantic!

Need some water.

I'm so sorry, darling.

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