The Coca-Cola Kid

Synopsis: An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
Genre: Comedy, Drama
Director(s): Dusan Makavejev
Production: Cinecom Pictures
  8 nominations.
Rotten Tomatoes:
98 min

G'day, ladies and gentlemen.

Welcome to Australia.

As you know...

Australia is an island

which has been isolated...

from many dangerous

animal and plant diseases.

The cabin area is now being

sprayed by quarantine officers.

This is an essential precaution

against the insects...

which might

otherwise introduce...

human or agricultural diseases

into Australia.

Please ensure

that you remain seated...

until the spraying is completed.

lf you experience discomfort

from aerosol sprays...

we suggest you place

a handkerchief...

over your nose and mouth.

Thank you for your attention.

A gentleman to see you.

Frank Hunter?

Becker. Atlanta, Georgia, USA.

Who from where?

Becker. Atlanta, Georgia.

Straight from the airport.

Just dropped my cargo bag

and stuff at a hotel...

and came right here.

This is beautiful.

l'm pleased to meet you, Becker.

What can l do for you?

l was to report

to you today, wasn't l?

-Telex just arrived.

-Thank you.

Excuse me.

Sit down, please.

Yes. lt's all here.

You beat your assignment papers.

l like a man who arrives

before his print-out.

l just never understand...

why these telexes

always arrive damp.

Well, Becker, they call you--

for my eyes only--

''A brilliant troubleshooter.''

That's about right.

My only problem is

l'm not aware...

that we're

in any kind of trouble.

Well, that's why l'm here.

l'm sorry.

l guess everybody has trouble.

We have a month.

What for?

To get a job done.

To find firstly,

where the trouble is...

secondly, why it is...

thirdly, devise a strategy...

and four, act.

lt sounds simple.

lt is.

You'll see.

Can l offer you something--

coffee, tea?

Yes. Please.

Which would you like?

Coffee or tea?

Yeah, that's fine with me--

coffee or tea.


How are you, little guy?

OK, little guy.

Your breakfast, sir.

Welcome to Australia.

Everybody's happy

to see you here, sir.

l won't say who or why,

according to instructions.

Take care of your jet lag, sir,

and have a very, very nice day.

What the hell was that?

l took about six hours

straight through.

Buy your Australian here!

Get your Australian here!

What d'you wanna buy?

What are you reading?

Get your Australian here!

Get your Tatts Lotto

weekly numbers!

Excuse me, sir, do you sell

American newspapers?

American newspapers?

This is Australia, mate.

We sell Australian papers.

Well, that would be

appropriate, yes.

Right on.

Take it or leave it.

l'll leave it. Thanks.

G'day, Mr. Becker.


-Have a nice day.

Mr. Hunter told me l'll be

working as your secretary...

while you're here.

Well, that's just fine.

lt's almost 9:

l'll see you at the office.

Oh, right. See you.

Frank, can we talk now?

Come in, Fred.

Shut the door.

Frank, what's going on?

Our advice from headquarters

is ''Listen to him.

''Don't get angry.

''Don't get scared, either.

''And do not be surprised.''

How am l supposed

not to get surprised...

when he walks into my office

and asks can he borrow a bible?

They call him ''Whiz Kid.''

They advise don't try

to understand him.

They don't.

They just know he doubles

and triples sales in no time.

He asked me

if l'd ever heard anything...

l'd call an Australian sound.

Did you?

''And you should know,

Coca-Cola is sold...

''in 155 nations

across the world...

''and it is the same drink


''We have more markets

than the United Nations.''

''Every day,

''pause for that moment

of refreshment...

''that unparalleled moment--''

Underline ''unparalleled.''

Well, if you don't want

to understand what my point is.

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Frank Moorhouse

Frank Moorhouse (born 21 December 1938) is an Australian writer. He has won major Australian national prizes for the short story, the novel, the essay, and for script writing. His work has been published in the United Kingdom, France and the United States and also translated into German, Spanish, Chinese, Japanese, Serbian, and Swedish. Moorhouse is perhaps best known for winning the 2001 Miles Franklin Literary Award for his novel, Dark Palace; which together with Grand Days and Cold Light, the "Edith Trilogy" is a fictional account of the League of Nations, which trace the strange, convoluted life of a young woman who enters the world of diplomacy in the 1920s through to her involvement in the newly formed International Atomic Energy Agency after World War II. more…

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Submitted on August 05, 2018


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"The Coca-Cola Kid" STANDS4 LLC, 2020. Web. 12 Jul 2020. <>.

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