Steve Jobs: Billion Dollar Hippy

Synopsis: The Apple co-founder Steve Wozniak and other experts give their views on the rise, fall and come back of Apple with Steve Jobs at the helm.
 
IMDB:
6.7
Year:
2011
50 min
339 Views


October this year.

Around the world, devoted fans

mourned the death of Steve Jobs,

the force of nature behind Apple.

He distorted reality. It's a mixture

of charisma, chutzpah,

bullshit, self-belief, self-delusion,

and insane ambition.

Apple's hi-tech products

have inspired fervour.

Oh, it's beautiful. It's very sexy.

Defining cool consumerism

for a worldwide tribe.

Hyped by the man

who personified the brand.

It works like magic.

They look so good,

you want to lick 'em.

It's unbelievable.

No-one had quite

that mixture of arrogance,

humility, talent

and presence, which Steve Jobs had.

He's changed music, he's changed

movies, he's changed computers

a couple of times.

He's created industries

that we didn't think we needed.

Jobs was a perfectionist.

To Steve, everything was about

taste. Just like someone

writing a great piece of music.

And a tyrant.

Steve Jobs yelling at you with

his full force is kind of

a pretty frightening thing

for most people.

How did a drug-taking college

dropout

create one of the most successful

corporations in the world?

His hippy background made him

a better billionaire.

This is the inside story

of how Steve Jobs took Apple

from a suburban garage

to global supremacy.

This is the launch of the Macintosh

computer in 1984.

An early glimpse of the way

Apple has marketed itself

to the world ever since.

MUSIC:
"Chariots Of Fire"

by Vangelis

The Macintosh was the first computer

with a mouse that was meant

for all of us.

It has turned out insanely great.

APPLAUSE:

We were all very idealistic

and passionate.

This was our personal cause.

In this auditorium,

three crucial factors

came together for the first time.

A new computer designed to be

easier to use

than any that

had come before.

Sold with an audacious

message of revolution.

And hyped by Steve Jobs himself.

I'd like to open the meeting

with a an old poem by Dylan.

That's Bob Dylan.

LAUGHTER:

Come writers and critics who

prophesise with your pens

And keep your eyes wide...

What started here in 1984,

with the launch of the Mac

became the template that certainly

got improved upon as Apple became

one of the great marketing companies

that the world has ever seen.

..for the loser now

will be later to win

for the times they are a-changin'.

APPLAUSE:

The whole auditorium of about

2,500 people

gave it a standing ovation.

It was a very, very emotional moment

because it was no longer ours.

From that day forward, it was no

loner ours, we couldn't change it.

Jobs cast Apple

as the plucky underdog,

taking on a domineering rival.

IBM wants it all

and is aiming its guns on its last

obstacle to industry control - Apple.

Will big blue dominate

the entire computer industry?

The entire information age?

Was George Orwell right about 1984?

APPLAUSE:

'We celebrate the first glorious

anniversary...'

Apple created an advert

that painted IBM as Big Brother.

the enemy of freedom.

These images have helped define

Apple as a brand ever since.

'We shall prevail.'

That was the birth

of the Apple brand.

It was talked about

and it was literally

focusing on a revolution.

And that revolutionary theme

was absolutely at the core

of what made Apple successful

over the next years.

The 1984 ad was the first time

when you started to get a real

sense of the Apple club.

People who defined themselves by

their association with the brand.

That they weren't IBM clones,

they were these creative thinkers

who had a different attitude,

in some way.

I think that's been

the kind of common currency

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Submitted on August 05, 2018

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