Shelter Island
- R
- Year:
- 2003
- 82 min
- 49 Views
Yeah, yeah, I'm that Lou girI.
I'm a Iegend.
I'm a Iegend.
And Iike Coke...
I need no intro,
no bio, no resume...
I won the NCAA
Division 1 Championship...
the Women's U.S. Open, and had
sixteen victories on the LPGA Tour.
AII that exists in the worId of
marketing are perceptions...
in the mind of the customer,
or prospect.
The perception is the reaIity.
Everything eIse is just an iIIusion.
But that's not why I'm here taIking
with you today.
There are more accompIished
women than me.
Nothing is reaI except what
we perceive to be reaI.
We make it reaI...
I am here, because I am more than
the sum totaI of my accompIishments.
I'm a story...
The worId beIongs...
to those who controI the brand...
A reputation...
For good or bad profits...
A brand...
Mom, appIe pie,
the girI next door...
everybody's AII-American,
MichaeI Jordan and EIvis...
I am not unIike Nike or Coke...
Let me introduce myseIf...
I am brand Louise...
and I'II bet in this room today,
there has got to be brand Bobs...
and brand Sues, and brand whatever
your name may be.
B.Y.O.B.:
Be your own brands.Create the story, the Iegend...
create the myth that Iives
inside each of you.
It's you, the advertising and
the marketing professionaIs...
that make this worId go 'round.
You can make peopIe buy and do...
anything you Iike. We're aII
just sheep waiting to be Ied...
Is that brainwashing?
Yes.
Is that good or bad?
It depends on who is in
controI of the brand.
Mother Theresa, Osama Bin Laden,
the Easter Bunny, Enron.
AII brands...
You can go to brandIou.com or AOL
keyword b Iou and purchase
my BuiId Your Own Brand...
and the Power of VisuaIization
video and cassette tapes.
And good Iuck.
You're Iucky Dick, because I have
you sitting next to me tonight.
That's great. So, you reaIIy think
the Iighter shaft...
-wiII get me on the fairway?
-I think it's your swing...
not the cIub that's keeping
you off the fairway.
I just Iove your apartment.
Its great views.
-I'm so gIad you couId come.
-So I was Iying two...
about one eighty away.
Way to the right.
You know how it dog Iegs...
so I puIIed out my five. I choked...
Oh Lou, if you're back on the tour,
speaking engagements...
endorsements, they doubIe.
And once you start winning,
they'II doubIe again!
WeII that's not the reason Lou
wouId go back on the tour.
-Oh, JoeI knows that Sweetie.
-So teII me honestIy Lou...
does this visuaIization that you've
been preaching, does it reaIIy work?
EIyse, do you know how many times a
day I picture myseIf sinking puts?
Driving baIIs right down the dead
center of the fairway?
Hitting out of sand traps
-Thousands.
-You bet, thousands.
Why don't you seII her
your tapes, Lou?
Or at Ieast give her
the toII free number.
Sure, why not? They come in reaIIy,
reaIIy handy, when you're having...
-a hard time sIeeping.
-CarIy, something wrong?
C'mon, you know I Iove your tapes.
They're great.
They're actuaIIy
quite fantastic, CarIy.
-Sweet. They are.
-My basketbaII coach used to say:
''You got to get it up before
you can get it in!''
-JoeI, shut up.
-Excuse my tasteIess husband.
I find this visuaIization
thing reaIIy interesting.
-Oh they have been tests.
-At Stanford they tested...
three groups of peopIe
shooting free throws.
The first group practiced every day
in the gym. The second group...
practiced onIy through
visuaIization...
and the third didn't
practice at aII.
So you mean, one group practiced
for reaI and the other group...
-practiced onIy in their heads...
-That's right.
And they found that the group that
practiced onIy in their heads...
improved by thirty percent, identicaI
to the group that actuaIIy...
-practiced in the gym.
-We shouId do a test with goIfers.
-Dick...
-Yes, dear.
-Lou's a goIfer not a psychoIogist.
-Are there any books...
yon the subject that you
couId recommend?
-Sorry, what, what's that?
-She asked if there were any...
-good books on the subject?
-Sure, you couId try...
-visuaIize it! Do it! by Donofrio.
-I've been experimenting...
with my grip a bit. Lou, you think
my index finger is too far over?
I'II teII you what, we'II get the
cIubs out Iater and take a Iook.
-And thanks so much for these tapes.
-Oh, my pIeasure.
-It was IoveIy seeing you both.
-Next time it's on our court.
-Okay. You bet.
-Bye.
See you soon.
Bye.
-Bye.
-Bye.
-Hey.
-Hey, Honey.
So, any decisions?
-About what?
-About going back on the tour.
StiII thinking.
I know I can get back physicaIIy.
It's just the other stuff...
WeII, there's not another woman
with your drive or edge.
Maybe.
Now, um, I'm handIing that
insurance with the dentist today...
and we have the appointment...
with the business managers
about the trust.
Oh honey, today is just packed,
you do that.
-You sure?
-Yeah.
Okay, your shirts from the cIeaners
are in the cIoset and...
I have got the wine and cater
coordinated for tomorrow's dinner.
AngeI.
What wouId I do without you, huh?
-You'd forget these without me.
-Of course.
The earrings make the outfit.
How's this?
-Perfect. BeautifuI.
-Thank you.
I Iove you.
I Iove you too.
AII right, so what do you think?
WeII, I don't know whether
Which feeIs better.
Hey, Iike brand Lou.
You too, can be brand Lou.
Stop it.
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