Red Obsession

For centuries,

Bordeaux has commanded

an almost mythical status

in the world of wine -

beguiling kings,

emperors and dictators alike.

While its survival is dependent

on the capricious nature of weather,

its prosperity has always been tied

to the shifting fortunes

of global economies.

As powerful nations rise and fall,

so does the fate of this place.

I put a spell on you

Because you're mine

You'd better stop the things you do

I said, "Watch out! I ain't lying"

I can't stand it

'Cause you're runnin' around

I can't stand it

'Cause you're puttin' me down

So I...

I put a spell on you

Whoa!

Because you're mine, you're mine

So I So I-I-I put a spell on you

Because you're mine

Hey, yeah

You're mine, yeah

Because you're mine.

I love the history of this place.

I love the fact that it's been here

for hundreds and hundreds of years

and it's endlessly changed

with the buffeting of history

and the buffeting of politics

and the buffetings of taste.

There's a wonderful story, too,

about Samuel Pepys drinking Haut-Brion

in London in a tavern.

That's 350 years ago he

drank that, and he said,

"It's a wine of a most

particular taste," he said,

"of which I know not. "

What exactly makes it so magical

is obviously very difficult to explain,

just because... it's magical.

The first vines

were planted here by the Romans

over 2,000 years ago.

The generations who have

worked this land since

are the custodians of a

reputation built over centuries.

Great

wines - ha! -

they are as rare as great paintings

or as great pieces of music.

To make a great wine,

it's not only a great

terroir, a great chteau,

it's a great vintage.

But then it's the

human factor, you know.

You need love.

You need to bring so much love

to your vines, to your vineyard.

When I see on a cluster

of 200 or 300 berries,

one which is slightly green,

I take it like that, you know.

And I know it's not

significant, apparently,

because one berry out of 250 is nothing,

especially when you think of

those thousand... millions

of berries in the vineyard.

But it's the love you bring

through that gesture, you see?

That's very important.

I enjoy the wine so much.

I'm a drinker first, more than a taster.

I drink so much,

that for me it's really

the pleasure of drinking.

I'm not a great taster,

I'm a great drinker.

I could qualify for that, I think.

Maybe you see, because

we are after lunch,

and it's true that I drunk more

than a bottle for lunch myself.

You know, I had guests

and we were seven people.

We had three magnums, so that's OK.

When you taste the fruit,

especially from a block that you know,

you ask it, "I know

you, little vineyard.

"I know what is your soul.

"I know who are you as a character.

"But what do you have

to tell me this year?"

We've been producing

wine here for 400 years,

so it's very important

to understand the

history of such a place,

to understand the identity.

So many people ran

the property before me

that you really feel it every day.

It's not just a question of 'terroir',

as we say in French,

it's a question of...

a piece of history,

a soul, a style, a DNA.

Protected from

severe Atlantic winds

and warmed by the effects

of the Gironde estuary,

these great estates are endowed

by nature with characteristics

that cannot be found

anywhere else in the world.

When I came here

and they told me these are

the best pieces of land,

I thought, "Sure. " You

know, I mean, "Pebbles. "

But it's true

- it's perfection.

Thanks to the former generations,

they have actually managed

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