No

In 1973 the Chilean army overthrew

President Allende

and General Pinochet

took control of the country.

After 15 years of dictatorship,

Pinochet faced

increasing international pressure

to legitimize his regime.

In July, 1988,

a referendum was held.

The people would vote YES or NO

to another 8-year term

for Pinochet.

For 27 days, the two sides

would fight it out daily on TV:

15 minutes for the YES camp

and 15 for the NO.

First of all, I'd like to say

that what you're about to see

fits with the current social context.

We believe the country is ready

for communication like this.

Absolutely.

Remember, the citizens

have increased demands about the truth,

and what they want.

Let's be honest:

Today, Chile is thinking of its future.

Let's watch.

The new soft drink has arrived!

It's young, liberated, and Free!

The time has come

The time is right for Free

It's what you were waiting for

It was made for you

And now, Free!

Refresh yourself now!

And feel Free!

Free like you

Now, you. Now, Free!

It's OK, but...

Why the f*ck is there miming in my film?

When did we talk about miming?

There is no doubt that...

that it is very well done,

You can see the effort.

Carlos,

This is very, very, very original.

It might work in the US,

but we have to trust our product.

We have a product

different to the competition.

It invites you to be young,

and be brave.

If you're brave, you're Free.

I think.

This is everything our youth needs.

Music, a rebellion,

an idyll.

But with order and respect.

Excuse me. There's a Mr. Urrutia...

No, we're in a meeting.

He's here.

Here?

Please go and see. Go on.

OK.

Take a look at the 30-second version.

There's no miming in it.

Thanks.

Jos Toms Urrutia?

Yes.

The communist?

Yes.

What do you want?

You've become very fucking important.

No wonder you won't take my calls now.

I work.

What's going on?

How's Vero doing?

Well, I suppose.

What can I do for you?

I'm working on the campaign

for the referendum.

I know.

For the NO campaign, of course.

Everyone knows.

What does everyone know?

That you're with the NOs,

and you want me to do the campaign.

Who?

Me.

You?

Yes. Me.

No.

Besides...

Why are you bothering with it?

This election is rigged from the outset.

Listen,

international pressure

has forced Pinochet to agree

to an opposing campaign.

This is our chance

to overthrow the dictatorship.

So, Pinochet set up a referendum

in order to lose it.

No, be serious,

I'm being serious, man.

Pinochet could win this vote

without cheating, if he wants.

Really?

That's what's so terrible.

Legally?

People either vote for him

or not at all.

No, let's take a cab.

We'll take a bus.

A political campaign

takes up a lot of time.

A lot of people... A good team.

Of course, but the campaign

is in the hands

of experts in political communication

who know their job and do it well.

Let me tell you that at first,

I wasn't too sure,

but they've surprised me.

Good people, responsible, capable.

What I need, man...

is an external opinion.

An opinion!

Just an opinion from me?

I wouldn't even give you that.

Calm down, man.

No!

I didn't know

you were pals with that communist.

Urrutia's no communist.

Yes he is.

No.

He was my classmate. I know him.

No, he's not a communist.

What is he, then?

He's the other...

Christian Democrat?

No.

Socialist?

No!

It doesn't matter,

they're all forms of communism.

No, I know Urrutia from...

He's a family friend.

Are you going to tell me

how microwave works?

It's laser technology.

Invisible heat,

and you say "a" microwave.

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