N.H 10

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1

I don't want to go... Arjun.

Come on, Meera...

Okay, chill.

We'll just have a couple of drinks.

No.

Okay, give me one reason...

Mrs. Duggal.

One...

I didn't even complete my sentence.

- Mrs. Duggal.

- What..

All she can ever talk about is

Delhi versus Bangalore.

It's like I've had the same

conversation with her a million times.

Come on, she's sweet.

You're just saying that...

because you know

she has a crush on you.

- That is...

- True.

Insane.

That's just nonsense.

Please, Arjun. Please.

You know, Meera,

just because you don't want to go...

stop making stupid excuses.

She likes you.

Nothing wrong in that.

You're a good looking guy.

Even I like you.

Yeah. Okay.

You know the only other person

I can talk to is Rajiv.

And he..

Is so boring.

Rajiv's so sweet. Actually, after

a bottle of Rum Rajiv becomes damn cool.

Just give him like

three drinks and let him talk.

You want me to serve

drinks in the party.

Right?

- Let's go back?

- Please, Meera.

Come on.

Okay, what will we do back at home?

Well, we'll watch a movie.

Movie?

That one.

That 'type' of movie!

That 'type'.

That 'type' of movie!

Remember the last movie we watched...

That Tamil movie.

What was that line? That party line.

I know you mugged that up.

- Shut up, Arjun.

- Say it.

No.

Say, otherwise I'll say it badly.

Party... party...

- Focus on the road.

- I see.

How much further?

We've arrived.

Last chance.

Forget the party.

Let's go home and make mad love.

Now say it like that...

Forget the party.

Let's go home and make mad love.

We'll make a quick exit. Promise.

- That one, right?

- Yeah.

Oh no. I left my phone in the car.

What would I do without you?

You've been smoking again?

No...

Bangalore is nice

and pleasant, so...

Bangalore is so lT-IT, Meera.

And the bars shut at 11:30.

I mean, look at Delhi!

There's this guy..

Thank you.

Is Arjun that much

fun when he's sober?

But..

Yeah.

Sorry, I'll just take that.

Sure.

Yeah, Vinay?

I was like...

I'm sorry, guys.

Can I just steal him for a minute?

Yeah sure, please.

Come on.

I'll do it.

Baby, listen. Don't be upset, but...

Oh, Meera, come on!

This is the third time!

I'll have to go.

Something wrong with the test batch.

I'll tell you on the way.

Ask Vinay to handle it.

He's the one who called.

Call Shruti. I mean,

there must be something she can do...

Baby, can we just go please?

I'll be late.

All well, you guys?

Yes of course. Office emergency.

Have to go.

You don't work for the

fire brigade, do you?

Product launch. Can't help it.

Right, then.

I'll drop you home.

Yeah, great.

Rajeev will drop you home.

Are you coming now, or with Rajeev?

Call me when you get there.

"Going down"

about wishes,

so if you get a chance..

To fulfill any one of your wish..

So what would be that wish, and why?

Send us your answers,

or mail to us.

So what's the topic?

Go, man!

Jabber jabber jabber jabber!

Sir. We're investigating.

In the area.

Madam!

If you had noted their registration number,

the matter would've been simple.

Actually,

it all happened so fast that...

Yes.

So none of these, madam?

No.

This city's like a growing child,

sir. It's bound to act funny at times.

Why do you let her

travel alone at night?

Calling...

You're friends with

the DIG of Police.

Why not get her a gun license then?

Gun?

What do you think?

Should we get a gun?

Sure. The city's a growing child,

after all.

I'll have to get a gun.

Okay. I'll talk to him.

Let's apply for a license,

then we'll see.

Coming now or with Rajiv.

This city is like a growing child.

Why do you let her

travel alone at night?

Are you okay, ma'am?

So even if we assume...

a conservative 5 year

time frame to come to 50%...

of China's per capita consumption

of female hygiene products...

we are talking about

an annualized growth rate of...

28% in this segment.

Moving on to the brand name...

The key insight from

our qualitative research...

was that in a majority of cases...

the purchase of the product is

conducted by the kids of the household.

Chemist shops in Tier-2 and rural

markets are manned mostly by men.

Women find it embarrassing to

buy the product across the counter.

While the men of the household

think that it's beneath their honour.

Only in India!

So in most cases, it is the

child who is sent to buy the product.

Which means...

The name of our product has to be

something easily remembered by a child.

And from the shortlisted names,

the one with the maximum recall...

in a sample set of 800 kids was...

'Saathi' (Buddy).

Nice!

Well done, Meera. Great job!

All right, everyone.

Let's sleep over it.

I think Meera has to leave now.

Well, I've got a key insight too...

Women employees tend to

have it easy with their bosses.

Technically speaking,

that's an observation, Vinay.

Not an insight.

Don't they teach you that at IIM?

Happy birthday in advance,

Meera ma'am! Have a nice trip!

Thank you! Have a nice weekend!

Thank you.

Give me two minutes, for God's sake. -

You've been saying that for 10 minutes now.

There's nobody here.

But I'll get in trouble with the boss.

There. I'm leaving.

Madam, you know the rules.

Poor guy. He's just doing his job.

Sorry.

Sorry! Not bad...

Just trying to impress you.

Nice try, then.

This time, I remembered everything.

What?

Your bag, my bag...

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