
A LEGO Brickumentary
1
Space.
Humankind has been gazing
into its infinite vastness for millennia.
Here we are pushing the boundaries
of our knowledge,
venturing out into...
What? What are LEGO minifigures
doing out here?
What the heck are toys
doing in outer space?
To answer that,
first we have to start our story
back on good old planet Earth.
Here in the U.S.'s Pacific Northwest,
a boy named Thorin makes last-minute
preparations on his battle scene.
In the Netherlands, Rosa
is building a car in her living room.
In Shanghai, China, Yuhang celebrates
his birthday with a new LEGO set.
And in Denver, Colorado,
Eben, like so many around the world
is sprawled on his living room floor
playing with LEGO bricks.
This is what we expect, right?
After all, around half a billion people
grew up with LEGO bricks.
There are over 100 LEGO pieces
for every person on the planet.
But this story... but...
Can you hear me out there?
There. That's better.
What? What's wrong?
Why are you looking
at me like that? Oh, oh.
There. How's that?
Now, I know. I know.
You recognize me, right?
Featureless yet functional hands.
Interchangeable hair.
Perfect golden, uh, tan, I guess?
But this story's not about me.
Well, not entirely.
This story is about
a simple toy that became,
well, more than a toy.
And how its unique properties
ushered in a new era of creativity,
not just for kids,
but for a whole generation.
This is about more than the brick.
This is beyond the...
No, hang on a second.
Beyond the brick! A LEGO Brickumentary!
Ooh, look at that. That's awesome.
At the annual Toy Fair in New York City
the world's toy manufacturers
gather to show off
what they hope will be
big products for kids.
LEGO is, let's face it,
undoubtedly the greatest
success story of the toy industry.
They have become
the number two toy company
with simply one category of toy,
and that's construction.
And that's up against giants
like Mattel and Hasbro.
Mattel has Hot Wheels. They have Barbie.
Hasbro has GI Joe.
And they've got other lines.
And LEGO just has LEGO.
When other toy companies look at LEGO,
they look at them as a powerhouse.
When you look
at a four billion dollar brand
and that's going to continue to grow
this year, it's amazing what they've done.
of the toy business.
So how did the LEGO company
become so huge?
I can explain that, but I think I better
park this thing first.
Recognize this baby?
Yeah, good old number 497.
Galaxy Explorer.
It had these cool yellow-tinted windows,
all these 2x2 computer bricks,
and, uh, these things.
It's just a small part
of the LEGO brand's fascinating history.
Let's take a moment for a little primer
on how the toy began.
Oh, no, wait a second.
There we go. Much better.
Many people know Denmark as the home
of ready-to-assemble furniture.
because that's Sweden.
Denmark is home
to Hans Christian Andersen,
delicious pastries,
and the birthplace of,
Back in 1916, a Danish man
by the name of Ole Kirk Christiansen
lived in the quaint little town
of Billund Denmark.
A carpenter by trade, he started a small
wood shop which burned to the ground.
Not a great start but Ole would not
be dissuaded so he built another one.
In the new factory
he was inspired to build toys.
By the 1930s, Ole was known
for his pull toys made from birch wood.
Trucks, trains, and of course ducks.
It was around this time that Ole
came up with the name LEGO.
It comes from the Danish phrase
leg godt, meaning "play well."
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Citation
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"A LEGO Brickumentary" Scripts.com. STANDS4 LLC, 2021. Web. 8 Mar. 2021. <https://www.scripts.com/script/a_lego_brickumentary_1945>.