Wife Vs. Secretary Page #2

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- How are you, Ned?

- Oh, you're looking great, V.S.

Well, all the trout can breathe easy

for another year, huh, V. S?

All that's left. What's this?

That's Hoppy's cover

for the January boudoir.

Now, it needs your rush

okay for that new color process.

That's nice. Very effective.

Hoppy must be staying sober again.

I'll be interested to see the plates.

- All right, thanks, V.S.

- All right.

Here's the January Mayfair dummy.

All right for page proofs?

Say, Alice has written

a very nice article here, Ned.

Let's give it a double spread,

and move it up front right after Topics.

January's the height of the deb season,

and the little darlings might be interested.

Otherwise, it's a swell book

you always put out.

- Thank you, V.S., I like that idea.

- All right.

If we're meeting at 11:00,

get me the quarterly space sales.

Yes, V.S.

Oh, and by the way, Mr. Farnsworth

has a grand new idea to solicit,

the Dolly Dane Lipstick account.

"Stop!

"Do you know what is happening to you?"

In Old English type.

"Where does your lipstick go

when it is gone?

"Does it evaporate? No."

New paragraph.

"There is no nourishment in paint.

Use Stick on the Lip Lipstick!"

Exclamation mark.

"50 cents

in the United States and Canada."

- That's not bad, Joe. I like it.

- Thanks, V.S.

- What are you using for art?

- Well, I think I've something very effective.

- It's a David Bucknall.

- I don't know.

Well, we can hardly improve

on Bucknall, V.S.

Well, the picture's all right as a picture,

but I'm just wondering

if it tells the story we want.

Frankly, V.S.,

well, I think the value lies

in the copy and not the picture.

Yes, but how do you know

they'll read the copy?

What's to prevent them

from turning the page? The Bucknall girl?

Oh, no. Now, two pages ahead of that,

there'll probably be a Bucknall girl

selling cigarettes,

and two pages after, mouthwash.

No, that needs some little trick

to keep them glued to the page.

Read it again.

"Stop!

"Do you know what is happening to you?

"Where does your lipstick go

when it is gone? Does it evaporate? No!

- "There is no nourishment in paint..."

- I think I've got it.

We'll use the Bucknall girl,

but do you know what she'll be doing?

She'll be seated at a drug store counter,

a very pretty girl,

with a straw in her mouth,

and she'll be drinking a soda.

Well, that'll give her a chance to pout,

and play up her pretty lips.

Now, instead of having

her straw stuck in a soda,

it'll be stuck in a sloppy can of paint.

She'll be drinking paint,

it'll say so right on the can.

- What do you think of that?

- I like that very much, V.S.

I like it, too, Joe.

- You get that, Whitey?

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