We the Party Page #3

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You want to graduate this time,

you've got to participate, young brother.

Okay, go to the principal's office.

So, class, back in the day,

how did you show your tribe

that you were ready,

that you're worthy now,

that you're an adult,

and you're successful?

Yes, Jackie?

Didn't one tribe have you go out

and get an eagle feather?

They did. So, what's

your eagle's feather today?

How do you show your peers,

your homies, that you're making it?

Huh? How do you get recognition?

Yes, Paco?

Having lots of money, like,

being a billionaire, ese.

Being a billionaire. That'll do it.

Being a sexy-chick movie star celebrity

so you can be sexy enough

to drive folks crazy.

Or you could have a big fly house

in a nice rich neighborhood like me.

How about having a fly car,

like a Bentley

with some bad-ass rims?

- Being the hottest M.C.

- Or being famous, like the president.

That'll also get you recognized.

You on this president hitch, man.

Owning Facebook.

You know what else?

Being fitted with the right gear,

having major swag.

All right, okay. Check this out.

So back in the days

when people lived

in harmony with nature,

the tribe elders made sure that whatever

you needed to be a success,

to be recognized,

90% of the young people could do it.

But today, most of you

will never be billionaires

or drive a Bentley

or be a big, sexy movie star

or be president.

Now, some of you will,

and more power to you.

But the majority of you will never,

ever feel recognized by your tribe.

You'll never get your eagle's feather.

That's messed up, man.

Yeah, well, check this out:

It is also a big part of what?

Can anyone guess?

The economy.

Why?

If 90% of you feel

insecure and inadequate,

you're going to buy our products.

We make you feel

that you'll be recognized more

if you buy this big fly house

in Beverly Hills,

or Baldwin Hills or View Park.

If that doesn't work, I'll sell you a car

you can't really afford,

a nice one with beautiful rims.

But will that new fly car really,

really really satisfy you?

- Yep.

- Yeah?

For how long?

Five years? Ten years?

'Cause then I'll flip it up a little bit.

You know what I'll do?

I'll change the style,

or put some new rims on it,

and before you know it,

in 10 years you car looks old.

And then you've got to come back to me

for some new swag.

You're hooked,

because I supply your status.

Because you know what we did?

We elders put the emphasis

not on who you are

but on what you drive.

In fact, I'll have you young people

singing my ads for my products

- for free.

- What?

Singing your ads for free how?

Easy. You turn on the radio.

You all do it all the time.

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