The September Issue Page #3

We have to break rules.

I want you to go into it

like it's Vogue the brand...

...and market it

like it's never been marketed...

...in its entire 114 years.

All right, so, September.

Sienna, I think

we're in excellent shape, right?

It's all feathers.

I think this is really cute.

I do, too.

- Do you?

Big Bird.

The team sees the collections...

...and then comes back

and has fashion meetings,

and in the meetings,

you dissect the collections...

...and decide

what trends to feature.

Andre, I hear you didn't like Calvin.

I thought it was clinical.

September is the January

in fashion, you know?

This is when I change.

This is when I say,

I'm gonna try to get back

on those high heels...

'cause that's the look.

Yeah, the jacket

is the new coat.

The look is sexy.

The look is granny.

You need to know.

This is heaven.

That's gorgeous.

That should be a fashion story.

But that's the problem, Grace.

It's an accessory story,

and that's what I need.

Well, it's a story crying to be done.

Grace, I hear you,

but it's just not what I need

in the September issue.

You have to

really find some stories there.

And you have to find stories that

haven't been played out anywhere else,

and they have to be

on a certain scale.

Having talked to Grace

a little bit about this,

I think she very much

wants to do texture.

What has that got to do

with texture?

Well, look.

No.

I think you should bring it anyway.

- It's breaking my heart.

Usually in the September issue,

there's one big disaster.

There's always one shoot

that's a big problem in the issue,

because it's a big issue

and there's a lot of things going on.

Let's put that one

to the side for now.

And that one, too.

Let me see what else there is.

Jonathan Saunders

is someone we wanted to--

We're trying to get him in.

It's cute,

but it's a different thing.

They're not color blocking.

You want to kill yourself? Why?

What's happened?

This got thrown out.

If it's with this.

This is what we did.

- It's fine.

It wasn't the look. She said no.

Color blocking's

all the different colors.

It's this with this

and this with this.

I'm gonna take this anyway.

Is that the best one?

That's not the best one.

You've gotta be tougher.

Edward.

Tell me, what do you do?

You gotta be tough.

- What'd you do?

You've gotta just demand.

You have to demand.

Because, otherwise,

you'll be blamed.

Don't be too nice, even to me.

No, honestly, because...

...you'll lose.

You have to learn the way

to beat your path through...

...to make yourself felt

and make yourself necessary...

...and find a way that works

for you for Vogue.

Because a lot of people have come,

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