The Pervert's Guide to Ideology Page #2

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advice from the mother superior:

"Go back, seduce the guy,

follow this path,

"do not betray your desire... "

Namely the song which begins

with "Climb every mountain";

the song which is an

almost embarrassing display

and affirmation of desire.

This three minutes were censored.

Climb every mountain

Search high and low

Follow every by-way

Every path you know...

I think the censor was

a very intelligent man.

He knew, as probably

an atheist communist,

where the power of attraction

of catholic religion resides.

'Till you find your dream

If you read intelligent

catholic propagandists

and if you really try to discern,

what deal are they offering you?

It's not to prohibit,

in this case sexual pleasures.

It's a much more cynical

contract, as it were,

between the church as

an institution and the believer

troubled with, in this case,

sexual desires.

It is this hidden obscene

permission that you get -

you are covered by

the divine 'Big Other' -

you can do

what ever you want.

Enjoy.

A dream that will need...

This obscene contract

does not belong

to Christianity as such.

It belongs to catholic church

as an institution.

It is the logic of institution

at its purest.

Climb every mountain...

This is again a key

to the functioning of ideology.

Not only the explicit message:

renounce, suffer and so on,

but the true hidden message -

pretend to renounce and

you can get it all.

My psychoanalytic friends are

telling me that typically today

patients who come to the analyst

to resolve their problems

feel guilty, not because of

excessive pleasures,

not because they indulge in

pleasures which go against

their sense of duty or

morality, or what-so-ever.

On the contrary, they feel

guilty for not enjoying enough.

For not being able to enjoy.

Oh my god, one is thirsty

in the desert and

what to drink but Coke?

The perfect commodity.

Why?

It was already Marx who

long ago emphasized that

a commodity is never just a simple

object that we buy and consume.

A commodity is an object

full of theological,

even metaphysical niceties.

Its presence always reflects

an invisible transcendence.

And the classical publicity for Coke

quite openly refers to this

absent, invisible quality.

Coke is 'The Real Thing' or

'Coke - That's it'.

What is that 'it', the 'real thing'?

It's not just another positive

property of Coke -

something that can be

described or pinpointed

through chemical analysis -

it's that mysterious

'something more'.

The indescribable excess

which is the Object-Cause

of my Desire.

In our post-modern,

how ever we call them, societies -

we are obliged to enjoy.

Enjoyment becomes a kind or

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