The Light Bulb Conspiracy Page #2

One measure was to set up a stand with many shelves -

- to which different types of lightbulbs were connected to -

- so that the company Osram was able to register how long they lasted.

Pheobus enforced its rules through elaborate bureaucracy

Members were fined heavy if their monthly life reports were off the mark

Here we have a list of fines from 1929.

It shows how many Swiss francs companies had to pay -

- for example, here when the life of a bulb was about 1500 hours.

As planned obsolescence took effect -

- life-spans fell steady.

In just 2 years they dropped from 2500 hours -

to less than 1500 hours

By then 1940s the cartel had reached its goal:

I can see how this was a very tempting in 1932

I think at that time sustainability was actually substantially less -

- of an issue becuase I don't think they looked at planet -

- as being one with finite amount of resources.

They looked at it as from abundance perspective.

Ironically, the light bulb has always a symbol for ideas and innovation

And yet it's one of the earliest and best examples of planned obsolescence.

In the following decades -

- inventors filed dozens of patents for new light bulbs,

including one lasting 100,000 hours.

None of them would reach the general market.

Officially, Phoebus never existed, although it's tracks have always been there.

The strategy has been to constantly change names.

They used the name "The International Energy Cartel" and others.

The point is that this idea as an institution still exists.

In Barcelona Marcos hasn't followed the advice of the shop keepers

to replace his printer.

He's determined to repair it.

And has found somebody on the internet

has discovered what has actually happened to his printer

"Prljave male tajne tintnih pisa?a. "

Poku?ao sam isprintati jedan dokument i pisalo je: "Treba zamijeniti jedan dio. "

Dakle, odlu?io sam malo servisirati na svoju ruku.

Zdravo, Marcose. Dobio sam tvoju poruku.

Marcos se obratio autoru videa.

Pogledao sam unutra i na donjoj strani pisa?a otkrio jednu spu?vu.

Onako kako radi tvoj printer, stalno je morao ?istiti glave i ?pricao tintu.

To se onda skupljalo u spu?vi na dnu.

Unaprijed je predodre?eno nakon koliko ?i??enja

printer javlja da ima previ?e tinte i ne?e vi?e raditi.

Oni se pravdaju kako ti ne ?ele tintom zaprljati stol.

Ali, mislim da je problem malo dublji. Takva je tehnologija. Zami?Ijen je da se pokvari.

Planirano zastarijevanje pojavilo se u isto vrijeme

kad i masovna proizvodnja i potro?a?ko dru?tvo.

Cijeli problem s proizvodima na?injenim da traju kra?e

dio je cijelog tog modela za?etog u industrijskoj revoluciji,

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