The Greatest Movie Ever Sold Page #2

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and has made a name for himself

and his agency

by not thinking like an agency.

If anyone out there is

going to get in its him.

So ultimately what we want to try and do,

is create what is the Iron Man

of documentaries.

The documentary that when it comes out,

has so many partners

has so many brands involved...

I love the idea that you're actually

selling out, you're admitting selling out",

- And therefore not selling out.

- And therefore not selling out.

It's genius,

And the story, also, is talking to people

who say this is a problem with the industry,

this is wrong.

But then there's people

who are like, "HOW Could it be wrong?

"It's where we started in television.

It's where we started in Him. "

So the film is about the

marketing of movies,

And I want to be a sponsor.

You guys can tell me better than anyone else

what the, kind Of like,

"Here's what we pay you for these things,"

And so you start to see these things

come to fruition

- over the course of the film,

- Right.

So you're willing to sell out completely,

personally, to do this?

- Whatever it takes,

- Great.

So what do we do now?

I think the thing to do is go get a client,

Get one,

- Thank you.

- Great to see you,

- This is going to be fun,

- Yeah, thanks, guys.

To get my first client,

I need to understand two things.

Who would actually sponsor this movie?

And how Fm supposed to talk to them.

Britt Johnson is the president

of Media Placement,

one of the most successful

product placement agencies in the country.

And David Wales is the president

of the Ministry of Culture,

and makes his living predicting the

next big trends in advertising.

If we were going out to sell somebody

to be a product or brand in the film,

whats that worth?

It depends on how many people you reach,

- Dozens.

- Dozens?

This movie is going to reach

dozens of people.

It would depend how many people you reach,

How do I figure out who I should go after?

I would just go for everybody,

- As long as the check clears,

- Yeah, as long as the check clears,

The one good thing is,

you might be able

to get a lot of the things paid for,

That's a good question,

What are the things we should be looking for

to try and get for free?

I think you might be able

to get a beer brand,

Hotels, air service, computers, car.

You definitely should have a sports car.

What about clothing?

- Yeah! Clothing?

- Can you get clothing?

Yeah, clothing would be easy,

How do I make a company

want to be in this movie?

You start by acknowledging

that you yourself are a brand. Right?

What's your brand collateral?

What are you bringing to the table?

I guess that's what you need to figure out

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