Terms and Conditions May Apply Page #4

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figure out for themselves

What this thing's worth.

So I look at what facebook

has as an asset,

Which is 900 million people and

a ton of data on those people,

And I say if they use 10%

of that data,

They're going to be the most

valuable company ever.

[narrator] when personal data

is worth this much,

Why would google, or any free

internet service,

Be opposed to the data retention

that the patriot act required?

Anonymity wasn't profitable.

People who are willing

to give up information

In exchange for having access

to something that's free,

Or something that's fun,

or a free taco.

I don't think

that ever changes.

You always want

something free.

And plenty of people

are willing to provide

information to get that.

[narrator] and plenty

of companies picked up

on this fact.

Let me give you some

very practical tips.

First of all, I want everybody

here to be careful

About what you post

on facebook.

What the default settings

are on facebook,

This is how most people

use this technology.

When these companies are

building these systems,

they know that.

[audience member] so why is it

the default for everything

sharing,

Every photo,

when I start facebook?

Why isn't it

just for my friends?

Why is the default

for everybody?

Because it's really confusing

for my mom to figure out

How to just share

to her friends.

The way we've designed

the site is that,

It's a community thing,

right?

So people want to share

with just their friends,

But a lot of people

also want to share with

The community around them.

Right. Right.

I want to share with everyone

who works with me at facebook.

I want to share with everyone

who went to my college,

Everyone in the village

around me.

And those people aren't

just my friends.

[narrator] even mark's

explanation doesn't make

any sense.

He says he wants to share

with the school,

With the quaint village

next to him.

He doesn't say he wants

to share with the entire world.

And yet, that's the default.

The challenge with defaults

Is that you get comfortable

with whatever the default is.

When the default is public,

You actually can adapt really

beautifully and deal with it.

When the default is private,

You can adapt comfortably

and deal with it.

When the defaults change,

that's when problems emerge.

[narrator] and in fact,

that's what facebook did.

In 2009, facebook made changes

to their privacy policy

Without telling anyone.

Doing a privacy change

for 350 million users is--

Is not the type of thing

that a lot of companies

would do.

We decided that these would

be the social norms now,

And we just went for it.

[narrator] you might

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