Cypher

Uh, yes.

Good luck, Mr. Thursby.

We're counting on you.

Thank you.

I left it in the stall.

Something to drink, sir?

I'll have a ginger ale.

- Actually, I'll have a scotch.

- Scotch?

Hmm. Single malt.

- On the rocks.

- Yes, sir.

Welcome to Buffalo, Mr. Thursby.

This is our new mascara line.

- It's hypoallergenic and it's

vitamin enriched. - Really? Mr-

- Fred Garfield.

- Hi. Hi. Jack Thursby.

Fairway Fragrance. Where

are they located exactly?

Uh

- Tulsa. Tulsa, Oklahoma.

You don't say? I've

got family from Tulsa.

You don't have much of an accent.

- I didn't grow up there.

- Oh, where did you grow up?

- I said, where'd you grow up?

- South Pacific.

- I'm sorry, where?

- The South Pacific Islands.

The Tuamotu Archipelago. French

Polynesia. Tahiti. Papeete.

Wow. That's pretty unusual.

Yeah, I plan to go back

there someday when I retire.

Water, sir?

- Thanks.

- Well, see you around, Jack.

Sure thing, Fred.

The conference room will

be open in five minutes.

Good morning, everyone.

My name is Robert Tuttle.

I'll be your first speaker.

I will first discuss shaving

cream distribution outlets

in North American markets.

Let me begin by acknowledging

what has become axiomatic

in the field of shaving

cream distribution.

Mainly that shaving cream,

indeed almost all personal

hygiene products for men,

is what we call fashion resistant.

The overwhelming majority

of shaving cream users

will adopt a brand

and remain loyal to it.

It is especially interesting to note,

the difference in methods

used to penetrate that market.

Because these two methods employed

by the respective companies

really illustrates the essential

strategic choice that faces-

- The Mediterranean.

- Yes.

The Mediterranean is beautiful, of

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