Synopsis: The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market
Production: Barbossa/Roadside Attraction
Rotten Tomatoes:
106 min

And you still haven't got back to me

about my new deal.

I know. I know.

Misha discovered his talent

for marketing

shortly after the fall of the Soviet Union.

Communism was over.

But capitalism had only just begun.

The forbidden brands of the West

became available 24/7

in thousands of newly born kiosks.

Misha was working at one of those kiosks,

having just completed

his university history degree.

There, he learned

the three basic rules of marketing.

He advised the owner to specialize

in selling vodka only.

Sales doubled.

Misha suggested hanging bright yellow signs

above the kiosks

announcing vodka only.

Sales increased 12 times.

The owner bought himself

a used Mercedes S320.

But when Misha asked for a raise,

he was fired on the spot.

He had learned the third rule:

Get paid up front,

because no one believes in marketing.

Enterprising young Misha

abandoned his career

as an unskilled laborer

and opened

his own advertising agency,

Mikhail Galkin Global Marketing,

with funds borrowed from an old family friend,

Yuri Nikolaivich.

That was the first time Misha

appealed to God for help.

i. I'm Bob Gibbons.

Bob agreed to bail Misha out of debt

and to hire him in Bob's

soon-to-be opened


advertising agency.

There was just one catch.

Sorry. I...

I don't quite understand this. What...

What are you, a spy?

You want me to become a spy, too?

I'm not a spy.

I'm a historian.

Would you do me a favor, please?

Would you just calm down?

Just relax and listen, Misha.


I'm a real Madison Avenue ad man,

I do a little work with US A.l.D,

which sometimes works with

other organizations

that shall remain nameless.

Listen, you guys are starting up

a democracy over here.

But democracy isn't just about

switching governments,

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