Atari: Game Over Page #2
- TV-14
- Year:
- 2014
- 66 min
- 380 Views
And find the needle.
So it's two levels.
This picture here
is actually out of an old
El Paso Times article.
This is actually that
day, and that event,
when it actually occurred.
So what we did, is
just to figure out,
OK, if this reporter
took this picture here,
then the reporter
had to be standing
somewhere in this area.
So here's the two cells that
we've pinned it down to, now.
So when you come
back here, and put
picture, and you make that line.
And what you're looking for,
is to make sure the line
intersects with the buildings.
Joe Lewandowski
wasn't just a guy
who knew his way around a dump.
He was also an
amateur archaeologist,
kind of like Indiana
Jones, but without the gun.
Or the whip.
See, the newspaper photo
was like the medallion,
and Joe had used it to
construct his own version
of the Staff of Ra.
And that pinpointed the
location of the Atari
Indy would have done it.
Joe was clearly obsessed.
He believed in the legend.
He'd spent over three
years constructing
a plan to dig up the landfill,
and prove it to the world.
But he wasn't a gamer.
He wasn't trying
to find out why.
And that's what
I wanted to know.
Why would the company I loved so
much decide to bury its future?
The whole E.T. story is a very
small part of the Atari story.
Let me go back and let me
explain how Atari started out.
The video game
came because of the convergence
of me working in an
amusement park summers,
while pursuing an
engineering degree
at the University of Utah.
I knew the economics of the
coin operated game business.
They made a lot of money.
Nolan designed
these incredibly elegant
circuits.
Put together in a way that's
so clever that modern engineers
have a hard time, you
know, understanding
My partner and I,
Ted Dabney, started
working on a ping-pong game.
By the end of '72,
we did $3.5 million dollars.
And then we did $19 million.
Then we did $35 million.
It was a hockey stick.
This electronic medium,
which was just beginning,
had some traction with people.
And once you played some of the
more sophisticated arcade games
of the day, and understood
that maybe there
was a chance you could
duplicate that in a home game,
your eyes got big.
Home video games
have been a success
from the moment a
company called Atari
launched this basic game, Pong.
Which has been imitated by at
least 40 other manufacturers.
They're selling like crazy.
300,000 last year.
This year, three million.
Next year, six,
maybe 10 million.
We felt, well, maybe
this is a time to sell
to a company with deep pockets.
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