A LEGO Brickumentary Page #2

Synopsis: Of all the toys arising from the 20th century, there has never been one like Lego bricks. This film covers the history of this product of Denmark and how it arose from a toy company with an owning family that refused to let either hard times or multiple fiery disasters get them down. Furthermore, we also explore the various aficionados of the product like the collectors, hobbyists, artists, architects, engineers, scientists and doctors who have found uses for this classic construction toy that go far beyond children's playtime.
Genre: Documentary
Production: Radius
  1 nomination.
 
IMDB:
6.8
Metacritic:
51
Rotten Tomatoes:
52%
G
Year:
2014
93 min
Website
490 Views


was his role in the development

of LEGO minifigures, or minifigs.

Hey, guys, still no arms, huh?

They obviously improved

on that design over the years.

But what really catapulted the company

into greater success

were the new theme sets,

like Castle and Space.

And later, licensed themes

like Star Wars.

Hey! And Harry Potter.

Whoa, whoa.

Whoa! Yikes!

Today the LEGO company makes

more than 100,000 pieces a minute,

and has become one of the biggest

toy companies in the world.

But not without first experiencing

some serious challenges

in having to redefine itself

along the way.

But we'll get into that later.

And just think, all this from a humble

carpenter in Billund, Denmark.

Ooh, sorry.

No clutch power, I guess.

Billund is still the heart

of the LEGO company

and LEGO minifigures

are still made here.

Handsome little devils, aren't they?

Okay that shot kinda freaks me out.

Billund is also home

to the LEGO design team.

Here, inside the design room,

the LEGO sets of tomorrow

are being dreamed up today by designers.

Everybody I meet says

that I have one

of the coolest jobs in the world.

It's fantastic to be able

to create with these bricks.

We have our desks full

of LEGO all the time.

It's like being a child

for the rest of my life.

For many the only limitation of building

with LEGO bricks is your imagination.

But for the designers

at the LEGO company

it's a much more regimented process.

We're always working within

a system based on

these LEGO bricks here.

There's not an infinite

amount of possibility.

The constraints becomes

the challenge, if you will.

Then it's those constraints

that are interesting

to find how do we make it work.

You have to think about

how kids play with LEGO,

which is something that

we always have in our minds.

If you're five years old,

it's a lot harder to build

with smaller bricks than it is

for an eight-year-old.

At the core of the design process

is one guiding principal.

The design process really starts

with an idea of a story in a universe.

We really take a starting point

in who these characters are,

where they're living,

what they're doing.

Story provides context

for what you're doing.

It gives you

and kids especially a meaning.

It sort of helps to unlock

their imagination in new ways.

We were just trying to put together

color combinations we haven't done before.

Jamie Berard is one

of the company's design stars.

He's the creative lead

for the expert building series.

Today he's showing his boss

his new Parisian cafe model

which will be revealed

to the public soon.

What I really hope to highlight

at BrickCon is the storytelling.

For example,

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Daniel Junge

Daniel Junge is an American documentary filmmaker. On February 26, 2012, he won the Academy Award for Best Documentary (Short Subject) for the film Saving Face, which he co-directed along with Pakistani filmmaker Sharmeen Obaid-Chinoy. He currently lives in Denver, Colorado. more…

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Submitted on August 05, 2018

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