A LEGO Brickumentary Page #2
was his role in the development
of LEGO minifigures, or minifigs.
Hey, guys, still no arms, huh?
They obviously improved
on that design over the years.
But what really catapulted the company
into greater success
were the new theme sets,
like Castle and Space.
And later, licensed themes
like Star Wars.
Hey! And Harry Potter.
Whoa, whoa.
Whoa! Yikes!
more than 100,000 pieces a minute,
and has become one of the biggest
toy companies in the world.
But not without first experiencing
some serious challenges
along the way.
But we'll get into that later.
And just think, all this from a humble
carpenter in Billund, Denmark.
Ooh, sorry.
No clutch power, I guess.
Billund is still the heart
of the LEGO company
and LEGO minifigures
are still made here.
Handsome little devils, aren't they?
Okay that shot kinda freaks me out.
Billund is also home
the LEGO sets of tomorrow
are being dreamed up today by designers.
Everybody I meet says
that I have one
of the coolest jobs in the world.
It's fantastic to be able
We have our desks full
of LEGO all the time.
It's like being a child
for the rest of my life.
For many the only limitation of building
with LEGO bricks is your imagination.
But for the designers
at the LEGO company
it's a much more regimented process.
There's not an infinite
amount of possibility.
The constraints becomes
the challenge, if you will.
Then it's those constraints
that are interesting
to find how do we make it work.
You have to think about
how kids play with LEGO,
which is something that
we always have in our minds.
If you're five years old,
it's a lot harder to build
with smaller bricks than it is
for an eight-year-old.
At the core of the design process
is one guiding principal.
The design process really starts
with an idea of a story in a universe.
We really take a starting point
in who these characters are,
where they're living,
what they're doing.
Story provides context
for what you're doing.
It gives you
and kids especially a meaning.
It sort of helps to unlock
their imagination in new ways.
We were just trying to put together
color combinations we haven't done before.
Jamie Berard is one
of the company's design stars.
He's the creative lead
for the expert building series.
Today he's showing his boss
his new Parisian cafe model
which will be revealed
to the public soon.
What I really hope to highlight
at BrickCon is the storytelling.
For example,
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"A LEGO Brickumentary" Scripts.com. STANDS4 LLC, 2024. Web. 28 Mar. 2024. <https://www.scripts.com/script/a_lego_brickumentary_1945>.
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