Lover Come Back

1

This is Madison Avenue,

nerve center of

the advertising world.

Here in these steel and concrete

beehives are born the ideas

that decide what we, the public,

will eat, drink, drive and smoke,

and how we will dress,

sleep, shave and smell.

In all beehives, there are

workers, and there are drones.

This is a worker.

Thank you.

And this is a drone.

Jerry, honey?

You're at work.

Hmm?

Good night, darling.

Good night.

Wait a minute.

What kind of a goodnight kiss is that?

We're not married!

My! What a way

to go to work!

Now that's a woman!

Make you homesick, Fred?

Yeah!

Makes me sick

we're going home next week.

Brackett, MacAlpin

and Gaines Advertising.

Yes, I'll give him the message.

Dorothy,

Mr. Brackett in yet?

No, he isn't.

Tell merchandizing, copy and art there'll

be a meeting in my office right away.

Miss Templeton wants merchandizing, copy,

and art in her office on the double.

Looks like a rough day.

Good morning,

Mr. Webster.

Good morning.

Would you send up tomato juice,

black coffee and a masseur?

Yes, sir.

Mr. Webster wants tomato juice,

black coffee and a masseur.

Looks like a rough night.

Miller's Wax is changing agencies and if

we work fast, we can get the account.

Now, Miller's coming into town tonight.

Find out where he's staying.

I want an appointment with him

first thing in the morning.

You can't work up

a presentation by then.

We can and we will.

Here's some thoughts I had. Type

them up for the meeting, okay?

And tell research I want a complete

rundown on J . Paxton Miller.

His packaging setup, distribution

setup, sales volume,

and strong and weak

market areas.

Well, Kelly, what's new this morning

in our gray flannel jungle?

The natives are restless.

J . Paxton Miller of Miller's Wax is due

in tonight to pick up a new agency.

The account's up for grabs.

Okay, let's start grabbing.

Where's he from?

Richmond, Virginia.

Get me a book on the Civil War.

And tell research I want a complete

rundown on J . Paxton Miller.

His family background.

Will his wife be with him?

What brand of liquor does he drink?

And what kind of girls does he like?

That's a very good idea.

Thank you.

Develop it further, Leonard.

And here.

This isn't bad, either.

But what color is that floor?

Lilac.

Lilac? Leonard, who has a

lilac floor in their kitchen?

I have.

Oh!

Well, Leonard, everyone isn't

as artistic as you are.

We have to sell this wax to

average, ordinary, everyday people.

Yeah, them.

Carl, I've photographed this can

of Miller's Wax from every angle,

Carl, I've photographed this can

of Miller's Wax from every angle,

with every kind of lighting but

I just can't make it look good.

Well, I think you may have hit on

the key to the whole thing, Harold.

This can. It's unattractive.

So?

So Leonard designs a new one.

When? It's 10:
30.

We'll be here half the night! I live

clear the other end of the Bronx.

Believe me, the agency

that lands this account

is the one that shows Mr.

Miller the most attractive can.

Most attractive.

More bourbon, Mr. Miller?

Just a touch.

Yes, sir!

She's most attractive!

You know, I'd like to meet her.

You're going to.

We're having a party with all those

rabbits... I mean girls, tonight.

Well, sir, I'll drink to that.

More bourbon?

Just a touch.

Rebel Davis.

Yes, she's distantly related to

Jefferson Davis, our great leader.

Did you say "our" leader?

I was raised here in the north,

but my heart remains loyal

to the place of my birth.

Virginia.

You're a Virginia boy?

Richmond.

Well, that's where I'm from!

You are kidding!

Borned and raised!

Well, to Richmond.

Of course!

So you're one of them

Virginia Websters.

My great-grandfather fought with the

Nineteenth Virginia Volunteers.

So did my grand-daddy.

He fell during Pickett's Charge.

Mine, too!

He was following that great and

gallant captain, Elijah E. Miller.

That was my grand-daddy!

Mr. Miller,

this is a hallowed moment.

More bourbon?

Just a touch.

Son, you hear?

They're playing our song!

On your feet, Yankees.

Yahoo!

That's what I call a party!

Gee, I'm sorry I missed it.

Say, man, what happened

to that house detective?

I don't know if he jumped

or somebody pushed him.

Penthouse, please.

You're a little late

for the party.

There was a party

in Mr. Miller's suite?

Not a party. The party!

Hey, Jack, how about

stopping off at my pad?

What for?

Look what I'm taking home.

You think that's something?

Hi.

Excuse me.

Excuse me, I'm looking for Mr.

Miller.

You'll never find me.

Mr. Miller?

Sir, I'm Carol Templeton. I'm with

Brackett, MacAlpin and Gaines.

Have them sit down.

Mr. Miller, I have

an appointment with you,

to talk about handling

your advertising account.

I've signed with Jerry Webster.

Jerry... Of Ramsey and Son?

Of the Nineteeth

Virginia Volunteers.

But I've worked up a complete presentation.

A whole campaign.

Even a new container.

Here, let me show you.

I can't. I'm flying

back to Richmond.

When?

Now, honey, now.

We're just passing

over Pittsburgh.

Mr. Miller,

please open your eyes.

Why?

I've seen everything.

Just a touch.

Mr. Brackett, this man Webster is a

disgrace to the advertising business.

Mr. Brackett, this man Webster is a

disgrace to the advertising business.

He should be barred

from Madison Avenue!

I'd like nothing better.

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