Steve Jobs Page #4

STEVE:

Those are the forecasts.

JOANNA:

--because this is my field. I am

begging you to manage expectations

out there.

STEVE:

I’m fanning (expectations).

JOANNA:

(over)

We’re not gonna sell a million in

the first 90 days.

STEVE:

Everyone, everyone, everyone.

Everyone is waiting for the Mac.

JOANNA:

Maybe, but what happens when they

find out that for twenty-four

ninety-five there’s nothing you can

do with it?

STEVE stares at her...

JOANNA (CONT’D)

(pause)

We were competitive at 1500 but

once you replaced the Motorola 6809

with the 68000-

STEVE:

--which is what supports menus,

windows, point and click, high res

graphics-

JOANNA:

Yeah, ‘cause everyone needs

rectangles with rounded corners.

STEVE:

Coach lands on the runway at the

exact same time as first class.

JOANNA:

(beat)

I don’t have the first f***ing idea

what that means but this is how it

got to $2500.

STEVE JOBS - Shooting Script 03/19/15 13.

3 CONTINUED:
3

STEVE:

Okay-

JOANNA:

Which is the price point on the PC

which can do a lot more.

STEVE:

Who’s gonna want a PC once--what

idiot is gonna want--if I need to

tell you there’s a spot on your

shirt I point to the spot, I don’t

say there’s a spot 14 centimeters

down from the collar and 3

centimeters to the right of the

second button while I try to

remember what the command is for

club soda, that’s not how a

person’s mind works.

JOANNA:

If the goal was ease of use, maybe

you should’ve given it some memory.

STEVE:

You can complain about memory or

you can complain about price but

you can’t do both at the same time.

Memory is what costs money. And I’m

glad you’re telling me your

feelings about the Mac now because

we have a half-hour left, we can

redesign it.

JOANNA:

I’m just asking you to (manage

expectations).

STEVE:

(over)

Look at their faces when they see

what it is. They won’t know what

they’re looking at or why they like

it but they’ll know they want it.

JOANNA:

Not instantly. When people heard

“Rite of Spring” they tore the

chairs out of the theater, they

didn’t buy the record.

STEVE JOBS - Shooting Script 03/19/15 14.

3 CONTINUED:
3

STEVE:

“Rite of Spring” happens to be the

most revolutionary and provocative

symphony of the last century.

JOANNA:

Yes, exactly, but Igor Stravinsky

didn’t say he was gonna sell 20,000

units a month.

STEVE:

It was 1913, there weren’t--I don’t

know why we’re talking about

Stravinsky when-

(holding up Time)

--I’ve been properly sodomized by

Dan Kottke in Time magazine.

JOANNA:

Look, obviously--let me say this-obviously

Daniel didn’t think he

was doing anything wrong.

STEVE:

By talking to Moritz about it?

Rate this script:3.7 / 3 votes