Benefits for visitors:* find the objects that others rate most highly and then find out why* no registrations to fill, no logins to forget* interact with other visitors or reviewers via threaded comments* controls allow sorting of reviews by date, review "helpfulness" and reviewer namesBenefits for web publishers:* minutes to deploy (competitors brag about "just 2-4 weeks" to go live!)* reviews improve conversion rates, time on site and overall site experience* spam protection and powerful moderation features minimize management effort* combine the power of statistics with the substance of text* robust operation and full backup of your data* service statistics* fully-customizable presentation and behavior* cross-browser compatibility
